Digital Content Producer, Harlingen, TX

·       Write, edit, and publish accurate, engaging, and timely digital content in AP style

·       Report news quickly and accurately, ensuring all information is verified and up to date

·       Craft compelling, original content that stands out from the competition and drives audience engagement

·       Develop strong headlines and optimize content for search and social media performance

·       Understand audience behavior and identify the types of stories that generate traffic and engagement

·       Monitor analytics and audience trends to inform content decisions and strategy

·       Collaborate with local newsroom staff and regional teams to identify story angles that resonate with the community

·       Share reporting responsibilities across markets and topics as needed to support broader coverage

·       Work closely with newsroom leadership to deliver a balanced content mix that meets audience needs

·       Build expertise and cultivate sources in key audience interest areas

·       Source, verify, and develop stories using contacts, social media, and reliable digital tools

·       Utilize social media platforms for both newsgathering and story promotion

·       Shoot photos and video as needed to enhance storytelling across platforms

·       Upload, edit, and annotate video content for digital platforms and ValleyCentral+ (CTV)

·       Maintain high standards for accuracy, grammar, and journalistic integrity

·       Monitor breaking news and update stories in real time as new information becomes available

·       Perform other digital and newsroom duties as assigned