Assistant Brand Manager

As our Assistant Brand Manager, you will support the development and execution of brand, innovation and shopper marketing strategies that drive sales growth, market share and profitability across Australia and New Zealand.

In this fast-paced role, you will partner with Marketing, Sales, Finance, Supply Chain, Creative, global teams and external agencies to bring brand campaigns, product launches and retail activations to life. You will combine brand planning with hands-on execution while building strong commercial and consumer understanding.

• →Support the development and execution of annual brand plans, campaigns and marketing initiatives
• →Coordinate end-to-end new product launches, ensuring delivery is on time and in full
• →Use consumer, competitor and market insights to support brand and portfolio strategy
• →Execute integrated marketing activity across digital, social, retail, in-store and internal channels
• →Develop and deliver shopper marketing, retailer activation and promotional programs
• →Support retailer presentations, range reviews, cycle planning and customer and channel strategies
• →Partner with Sales and Commercial teams to strengthen in-market execution
• →Partner with global teams and manage agency relationships, briefs and campaign delivery
• →Manage marketing budgets, forecasts and expenditure tracking, and monitor return on investment
• →Support demand planning, inventory management and product lifecycle activities
• →Analyse brand, category and market performance to identify opportunities and risks
• →Manage multiple projects, timelines and reporting requirements

• Tertiary qualification in Marketing, Business or a related discipline
• 2–4 years’ experience in brand, shopper or trade marketing, ideally within FMCG, beauty or consumer goods
• Experience executing integrated campaigns and product launches across digital, retail and in-store touchpoints
• Exposure to retail, category or customer marketing environments
• Strong commercial and consumer understanding
• Experience managing budgets, forecasts and performance metrics, including ROI analysis
• Strong analytical, problem-solving, project management and organisational skills
• Confident written and verbal communication, with the ability to influence stakeholders
• Proficiency in Microsoft Office and marketing analytics tools; SAP, Circana/IRI or similar tools are advantageous

With the greatest respect, CVs will not be accepted from recruitment agencies at this time.

• Highly organised, proactive and solutions-oriented
• Curious, commercially minded and eager to learn
• Collaborative and relationship focused
• Customer and consumer centric
• Detail oriented, with strong execution discipline
• Adaptable and resilient, with the ability to navigate ambiguity and maintain momentum

Apply today and join a brand that is bold, iconic and full of opportunity.

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