Premier Acquisition Manager-Commercial GRA_Sales_0434_5916_1037914

Liabilities / Commercial Banking / Acquisition

Branch Manager / Area Acquisition Manager

To acquire and deepen relationships with commercial and business banking customers by sourcing Current Accounts, Trade & Forex relationships, and other liability products while ensuring quality sourcing and portfolio growth.

• Acquire new Commercial Banking customers through field sourcing and market penetration.
• Drive sourcing of Current Accounts (CA), Business Banking Accounts, and liability balances.
• Generate leads through referrals, channel partners, and self-sourcing activities.
• Achieve monthly and annual acquisition targets.

• Develop and maintain relationships with SME, traders, merchants, and commercial establishments.
• Understand customer business needs and offer suitable banking solutions.
• Ensure high levels of customer engagement and satisfaction.

• Cross-sell Trade, Forex, Merchant Acquiring, CMS, Insurance, and Investment products.
• Increase fee-based income and product penetration within acquired customers.
• Drive CASA growth and portfolio profitability.

• Ensure adherence to KYC, AML, and regulatory guidelines.
• Maintain sourcing quality as per bank norms.
• Complete documentation and account opening processes accurately.

• Identify business opportunities in assigned geography.
• Track competition and market developments.
• Build a strong local network to increase customer acquisition.

• New Commercial Account acquisition.
• CASA and liability book growth.
• Revenue and fee income generation.
• Cross-sell product penetration.
• Portfolio quality and compliance adherence.
• Customer activation and relationship deepening.

• Graduation mandatory.
• MBA/PGDM preferred.

• 2-6 years of experience in Banking Sales, CASA Sales, Commercial Banking, SME Banking, Business Banking, or Relationship Management.
• Strong understanding of liability products and customer acquisition.

• Sales and negotiation skills.
• Relationship management.
• Market networking and lead generation.
• Communication and presentation skills.
• Knowledge of Commercial/SME banking products.
• Customer-centric approach.

• Result Orientation
• Customer Focus
• Business Acumen
• Relationship Building
• Execution Excellence
• Compliance & Risk Awareness