Sr Manager- Category Marketing

Your responsibilities will include ● Project Financials: Own the financial decision-making process for category projects, evaluating and passing them based on stringent ROI and payback period benchmarks. ● The Project Triangle: Direct and manage product development and marketing initiatives to ensure all projects strictly satisfy the Cost-Quality-Time triangle. 3. Consumer Insights, Positioning & Communication ● Direct Consumer Engagement: Regularly meet and interface with consumer on-ground to extract deep insights on how to improve existing product offerings and identify pipeline innovations. ● Value Proposition & Brand Control: Define and validate the right consumer proposition for the category. Retain end-to-end control over all marketing, brand, and product communication to ensure messaging consistency and brand compliance. 4. Demand Optimization & GTM Execution ● Demand Forecasting: Partner closely with supply chain and commercial planning teams to ensure highly accurate demand forecasting, balancing optimum market availability against inventory costs. ● Robust GTM Strategy: Architect and lead end-to-end, high-impact Go-To-Market (GTM) plans for all new product launches to maximize day-one velocity. 5. Trade Marketing, Promos & Frontline Enablement ● Commercial Schemes: Design, deploy, and evaluate highly targeted conversion drivers, including consumer finance options, RE schemes, and consumer promotional schemes. ● Frontline Capability Building: Drive store promoter training programs to ensure the ground-level sales force is thoroughly educated on product USPs, consumer objections, and premium pitch techniques. Education: MBA/PGDM in Marketing or Strategy from a premier (Tier-1 / Tier-2) business school. Experience: 8-10 years of post-MBA experience across Category Management, Product Management, or Brand Marketing. Industry Preference: Proven track record within Consumer Durables (FMCD), Consumer Electronics, or FMCG sectors. Strategic Thinking: Proven capability to formulate long-term business visions, anticipating industry shifts and mapping structural growth plans. Product Innovation & Development: Demonstrated skill in translating raw consumer insights into tangible, commercially viable product configurations. Commercial Acumen: Robust understanding of business financials, P&L mechanics, margin structures, and price-benefit positioning. Marketing Communications Development & Media Planning: Expertise in building integrated marketing campaigns and optimizing media allocations across digital, traditional, and point-of-sale channels. Critical Thinking & Problem Solving: Superior analytical skills to dissect complex data matrices, diagnose business bottlenecks, and deploy corrective strategies. Effective Stakeholder Management: Masterful interpersonal skills with a proven track record of cross-functional navigation, conflict resolution, and strategic influencing across matrixed organizations. Team Management & Coaching: Leadership capability dedicated to fostering high-performance cultures, mentoring direct reports, and accelerating professional development.