Social & Content Marketing Manager

We’re building an AI agent to help families support their aging parents (origin story here).

Over 40M “sandwich generation” Americans currently manage their parent’s affairs. Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives. We believe that managing our parents’ affairs should feel under control, easier and lower stress.

Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack (announcement here) and Google (Zagat restaurant guides).

We are looking for a Social & Content Marketing Manager to build Mantle's voice in the world. The sandwich generation is juggling a lot, and the content they see about caring for aging parents is too often clinical, overwhelming or dull. You'll create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle.

This is a role for a builder and a maker. In the early days, you'll be the one writing the posts, filming the videos, working with creators and responding to comments yourself. It's not just about strategy; it's about consistently shipping great content, learning what resonates, and doing more of it.

• Social presence: Grow Mantle's organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time.

• Content engine: Create and publish a steady stream of short-form video, posts, articles and newsletters.

• Creator partnerships: Find and partner with creators and voices our audience already trusts.

• Brand voice: Help define how Mantle sounds and shows up to the world.

• Community: Engage directly with the people who follow and share our content.

• Content analytics: Track what's resonating and turn those learnings into better content.

• 3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company

• Track record of growing an organic audience and engagement on at least two major platforms

• Strong writing skills and comfort creating short-form video yourself

• Experience working with creators or influencers

• AI adept: savvy with AI tools (LLMs, agents) to increase your own personal leverage

• Early-stage startup experience where you were the first social or content hire

• Experience marketing to busy adults, especially parents or caregivers

• Experience making complex or sensitive topics feel simple and approachable

• A portfolio of content you're proud of

• Nice to have, but not required: experience with FinTech

• Builders: You love creating things from scratch and taking full ownership

• Makers: You'd rather ship ten posts and learn than plan one perfect one

• Empathetic: You understand what our audience is going through and write for them

• Scrappy: You operate well without a lot of structure or resources and find ways to "get it done"

• AI-forward: You embrace modern AI

• Autonomous: You thrive with minimal direction

• Mission-driven: You care about what we're building

• Meaningful work: Build a brand that will make a real difference in the lives of millions of families, with fast pace and huge financial potential

• Small team impact: Work directly with founders and see immediate impact from your work

• Partnership with founders: Work closely with Mantle's co-founders and other company leaders

• Learning & growth: Opportunity to build a category-defining company from the ground up

• Real ownership: Your decisions will shape our brand, business and culture

• Remote Fridays: Work from home every Friday. Monday through Thursday, we build together in person in San Francisco