TikTok Shops Manager

• →Advise on new client shop setups using the TikTok Shop setup checklist: Shopify connector sync, product listings, inventory, shipping cadence, and affiliate program settings.
• →Support E-Commerce Manager on shop health above 4.0 to protect sales and affiliate eligibility. Monitor stock on promoted SKUs, third-party sellers, and listing issues.
• →Troubleshoot platform problems (broken tracking links, commission discrepancies, free-shipping display errors) and open TikTok support tickets when needed.

• Set each client's affiliate strategy: commission rates, approval thresholds (post rate, GMV history), SKU focus, and monthly sample volume (up to ~3,000 samples/month on larger accounts), with over 6,000 affiliate invites sent monthly across each client using TikTok Shop affiliate marketing software (ex: Cruva, Euka)
• Segment creators into seed, affiliate, and partner tiers, and tailor offers to each.
• Plan target collaboration outreach: who to invite, at what volume, and when to shift from broad to niche targeting 
• Identify top performers each month for flat-fee and licensing deals, and negotiate using the standard offer levers: flat fee, free product, and commission on ad spend (e.g., 5% with a 30-day licensing test before extending) in collaboration with the performance team.
• Serve as the main point of contact for priority creators, and build community through Discord, live-selling support, and IRL creator events.

• Design tiered campaigns with contests, leaderboards, and GMV bonuses, timed to the calendar and key moments like Black Friday.
• Write creator briefs, messaging templates, and talking points for each brand and creator archetype.
• Support live shopping, Spark codes, usage rights, and licensed content for paid ads, working with the paid media team.

• Manage sample approvals, collab invites, creator sourcing, and inbox management. Review sourced creators before any outreach.
• Own the SOPs, client rules database (sample limits, approval criteria, auto-responses), and Loom training for each account.
• Keep the TikTok Shops project board current in Asana, and use creator platforms like Cruva to run outreach, sample approvals, and tiered commissions.

• Analyze affiliate performance (GMV, creator ranking changes, post rates, sample-to-content conversion) and turn findings into recommendations.
• Prepare and co-present client reporting, run recurring client calls, and get campaign proposals and budgets approved.
• Produce quarterly trend reports on what's working across TikTok Shop.

• 2+ years of involvement in TikTok Shop affiliate programs, ideally across multiple brands or at an agency as a key stakeholder.
• Hands-on with Seller Center and Affiliate Center knowledge: target collabs, open collabs, sample approvals, commission settings, campaigns, and shop health.
• Track record of growing GMV through creators, with examples you can walk us through.
• Comfortable negotiating creator deals, including flat fees, usage rights, and licensing.
• Strong with data: you can pull performance, spot what's moving GMV, and explain it to a client.
• Familiarity with Cruva or similar affiliate software platforms, Asana, and Slack.
• Clear, professional writer for briefs, creator messages, and client updates.
• Organized enough to run several client shops at once without dropping daily tasks.
• Experience managing or training someone else, even informally.

• Running TikTok Shop through Shopify, including connector syncing and listing management.
• Experience with live shopping and supporting creators who sell on Live.
• Professional competency with Cruva or similar creator platforms, Asana, and Slack.
• Background in supplements, wellness, or CPG.
• Experience writing SOPs and building repeatable processes.

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• Reports to: Senior Performance Strategist
• Manages (Future State): TikTok Shop Jr. Associate (part-time or contract) 
• Works with: paid media and licensing (ad spend commissions, Spark codes), ops (inventory and samples), and the account lead on each client.
• Tools: TikTok Seller Center and Affiliate Center, Cruva, Shopify, Asana, Slack, Discord.