Digital Media Analyst

• Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversion, drop-off points, and friction.
• Build and maintain dashboards in Tableau or Looker that give stakeholders ongoing visibility into KPIs.
• Lead & perform deep dive analyses to explain the why behind customer behavior and digital results.
• Partner closely with the digital marketing team and provide reporting and analysis to shape campaign strategy, budget decisions, and channel performance.
• Collaborate cross-functionally with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention across all lines of business.
• Present findings in ways that are clear to both technical and non-technical audiences, including Senior Leadership.
• Bring structure to ambiguous questions and situations to correctly assess and implement the data, measurements, and methods necessary.
• Provide subject matter expertise on digital analytics, user experience and behavior, data analysis and reporting.

• Identify friction points and drop-off patterns in the customer journey and turn those findings into clear, actionable recommendations for UX, ecommerce, and Marketing partners
• Provide recommendations and solutions for campaign efficiency and effectiveness.
• Provide meaningful insights that enable tangible improvements and inform strategic decisions.

• Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
• Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

The job functions listed describe the general nature and level of work being performed by team members assigned to this job. They are not intended to be an exhaustive list and may be subject to change based on business needs.

The work is in an office setting.

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