Performance Marketing Manager

• →Bachelor's degree in Marketing, Business, Analytics, Finance, Economics, or a related field, or equivalent relevant experience.
• →5+ years of performance marketing or paid media experience, including hands-on responsibility for planning, managing, evaluating, and optimizing both paid search and paid social campaigns.
• →Strong expertise in paid search and paid social strategies, including keyword strategy, bidding, audience targeting, creative testing, campaign optimization, conversion tracking, attribution, and lead-generation economics.
• →Strong analytical and advanced Excel/spreadsheet skills, with experience evaluating multiple campaigns, analyzing data from various sources, identifying trends and performance issues, and translating insights into actionable recommendations that improve qualified leads, appointments, and business outcomes. 
• →Experience with marketing budget management, including planning, forecasting, spend pacing, variance analysis, and financial reporting.
• →Ability to connect marketing performance with business objectives, including understanding market conditions, staffing, operational capacity, and opportunities to improve results.
• →Strong communication, organizational, and project management skills, with the ability to present complex data clearly, collaborate across Marketing, Finance/FP&A, and operational teams, and drive accountability.
• →Experience working with agency partners, including evaluating performance, constructively challenging recommendations, and coordinating optimization efforts without direct authority.

• Hands-on experience with Google Ads, Microsoft Advertising, and Meta Ads Manager, along with familiarity with GA4, business intelligence/reporting tools, CRM data, and lead-to-appointment measurement.
• Experience in multi-location, home improvement, direct-to-consumer, or lead-generation businesses.
• Experience overseeing paid media agencies, including performance reviews, testing strategies and roadmaps, budget discussions, and market-level investment recommendations.

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