CRM Specialist

We are looking for a CRM Specialist with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

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  Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.

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  Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.

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  Provide recommendations to markets and management to enhance membership programs and drive revenue growth.

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  Develop reports & offer analytical capacity on market specific research questions

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  Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret

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  Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements

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  Provide ad hoc market specific data analysis to support strategy consultancy

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  Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs

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  Strong analytical skills and solid knowledge of CRM systems

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  Expertise in loyalty programs and a strong understanding of customer engagement tracking processes

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  Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL

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  Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage

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  Excellent Microsoft Office skills, especially Excel

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  Strong ability to prioritize and manage time effectively under tight deadlines

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  Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)