Head of Digital - Out of Home

The Out of Home portfolio grows advertising revenue through media assets that reach customers beyond the immediate point of purchase, including external, transit, mall and place-based environments. It combines audience insight, location strategy, commercial partnerships and operational delivery to develop scalable propositions and measurable campaigns.

Develop and execute the Out of Home commercial strategy in line with Rainmaker Media’s growth objectives.

Grow revenue across external, transit, mall and other place-based media channels, propositions and partnerships.

Use audience, location and market insight to shape inventory, pricing, packaging and sales priorities.

Build strategic relationships with property owners, landlords, municipalities, media partners, agencies and advertisers.

Partner with Sales, Marketing, Data, Technology, Operations, Finance and legal stakeholders to develop and deliver compliant media solutions.

Guide site selection, asset deployment, investment priorities and the commercialisation of digital and static media inventory.

Monitor pipeline, occupancy, yield, campaign performance, profitability, market trends and competitor activity.

• Strong experience in Out of Home, digital Out of Home, retail media, advertising or media sales within a media owner, retailer, agency or related environment.
• Proven success commercialising static and digital media assets, inventory, networks or location-based propositions.
• Experience managing relationships with property owners, landlords, agencies, advertisers, media partners and relevant approval bodies.
• Strong knowledge of audience measurement, site selection, media planning, pricing, yield, campaign measurement and operational delivery.

• Strategic commercial leadership: Connects sales priorities to organisational objectives.
• Customer and market orientation: Anticipates customer needs and market shifts.
• Business development: Converts opportunities into sustainable value.
• Financial acumen: Understands revenue, pricing, profitability and trade-offs.
• Data-informed judgement: Uses insight to direct action and priorities.
• Negotiation and influence: Achieves commercially sound stakeholder outcomes.
• People leadership: Creates clarity, accountability and team capability.
• Collaborative partnering: Builds strong internal and external relationships.
• Innovation and adaptability: Responds effectively to change and ambiguity.
• Execution and accountability: Delivers commitments with integrity and discipline.