Digital Design Manager

Description

The Manager, Digital Design is a hands-on creative leader responsible for creating and overseeing the Morphe-branded digital experience and the marketing and campaign assets that drive brand awareness and build excitement. This role actively conceptualizes, designs, and produces mobile-first digital assets across owned, paid, wholesale, and third-party channels, including ecommerce, email, social media, and paid media. The Manager also art directs imagery for digital applications and leads and reviews the work of in-house, freelance, and agency partners to ensure creative output is cohesive, engaging, and aligned with brand strategy. This role requires strong design expertise and a deep understanding of design systems, brand design, and UI/UX, as well as close collaboration with ecommerce, marketing, brand, social, agency partners, and other cross-functional teams.

· Digital Design: 

• Hands-on creation of responsive digital designs for ecommerce, website, email and social, for owned and third-party      retailers, while understanding and adhering to brand  guidelines. 
• Gathers the needs and objectives of each assignment and takes feedback and executes revisions accordingly. Ensures that all design elements, templates and finished solutions work based on those  requirements in a variety of browsers, mobile, email clients, screen settings etc. 
• Design paid media assets that support campaign objectives and maintain brand consistency. 
• Create animated GIFs for use across digital channels. 

· Creative Direction: 

• Oversee the conceptualization, design, and production of all digital assets, including websites, mobile apps, social media, email campaigns, online advertisements, and other digital content. 
• Ensure consistency and quality of design across all digital platforms, adhering to brand guidelines and maintaining a high standard of visual excellence. 
• Collaborate with the marketing and content teams to develop compelling visual stories that enhance user engagement and drive brand awareness. 
• Conduct regular design reviews and provide constructive feedback to the team to ensure continuous improvement. 
• Lead and review the design output of freelance and agency partners for email, wholesale digital, and paid media. 
• Art direct imagery for digital use, with particular emphasis on  product smears. 

· User Experience (UX) and Interface Design (UI): 

• Champion user-centered design principles, ensuring that all digital experiences are intuitive, accessible, and user-friendly. 
• Collaborate with UX/UI designers to create wireframes, prototypes, and user flows that enhance the overall user experience. 
• Analyze user feedback and performance metrics to refine and optimize design solutions. 

· Leadership and Strategy – 

• Develop and implement the overall digital design strategy in alignment with the company's brand and marketing objectives. 
• Lead, mentor, and manage in-house and agency digital designers, including direct supervision of the Production Artist, while fostering a creative and collaborative work environment. 
• Stay up-to-date with industry and  social trends, emerging technologies, and best practices in digital design to ensure the team remains at the forefront of innovation. 
• Foster strong working relationships with cross-functional teams, including ecommerce, marketing, brand, social, and external  vendors. 
• Communicate design concepts and strategies effectively to stakeholders, presenting ideas clearly and persuasively. 
• Advocate for the importance of design within the organization and promote a culture of creativity and innovation 

· Creative Services and Campaign Creative 

· Ecommerce 

· Brand Marketing 

· Social Media 

· Paid Media and Performance Marketing 

· Wholesale and Retailer Marketing 

· Content Production and Studio Teams 

· Copywriting 

· UX/UI and Web Development 

· Project Management 

· Digital Designers and Production Artist

· Creative Agencies and External Production Partners 

· CGI Artists and CGI Production Partners

· 5-6 years of experience in digital or web design and a B.A., B.S. or BFA in Graphic Design, Web Design, Art or a related field. 

· Previous experience in a leadership role, managing and mentoring a team of designers. 

· Proficient in the Adobe Creative Suite, Figma and Klaviyo. 

· Strong understanding of UX/UI principles and best practices 

· Strong understanding of social trends and best practices 

· Excellent communication, presentation, and interpersonal skills. 

· Ability to think strategically and translate business objectives into compelling design solutions. 

· Strong organizational and project management skills, with the ability to manage multiple projects and deadlines. 

· Exceptional­ typography and design skills. 

· Experience with CGI-based creative production is preferred.

· Working knowledge of Shopify is a plus. 

· General knowledge of browser capabilities and web technologies. 

· Experience or interest in the beauty industry.