Manager, Web Production and Optimization

AAA Club Alliance is hiring for a Manager, Web Production and Optimizaton to join our team!

What We Offer You:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $95,603-$149,158*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

• Serve as the strategic lead for ACA’s content production roadmap, ensuring all web initiatives align with organizational objectives, brand standards, and performance goals.
• Serve as the strategic lead for ACA’s UX design and optimization roadmap, guiding site template strategy, CMS component design and governance, accessibility compliance (ADA/WCAG), and continuous user experience improvements.
• Provide end-to-end ownership of ADA/WCAG compliance, and Cookie Consent compliance, establishing standards, governing remediation efforts, and reducing organizational risk through sustained accessibility and consent adherence.
• Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests.
• Own roadmap and resource forecasting for digital production, including capacity planning and risk mitigation strategies.
• Own the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance optimization, data integrity, and governance.

• Drive continuous improvement through Agile methodologies—facilitating sprint ceremonies, retrospectives, and process optimization initiatives.
• Identify opportunities to automate recurring tasks, streamline Jira workflows, and enhance reporting through Confluence dashboards.

• Primary oversight of ACA’s Performance Testing Program, establishing and tracking Core Web Vital targets (LCP, INP, CLS) in partnership with Engineering, SEO and Analytics teams.
• Govern the TagOps Hotfix Lane, managing eligibility, code-migration SLOs, and 90-day expiry policies for temporary web fixes.
• Lead initiatives to improve website speed, reliability, accessibility, and front-end technology innovation across digital properties.

• Support the content QA and deployment readiness process, ensuring all editors and producers adhere to accessibility (WCAG), tagging, and performance standards.
• Ensure support for SEO implementation, analytics instrumentation, and other integrations essential to high-quality digital experience delivery.
• Ensure support for a11y, performance, and tag validation prior to release.

• Lead, coach, and develop a high-performing content production and UX team focused on operational excellence and continuous learning.
• Promote a culture of accountability, collaboration, and innovation within the production workflow.
• Step in during surges to support critical updates or high-risk releases requiring direct oversight.
• Other duties as required.

Minimum Qualifications:

• Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or related field
• 8 years of experience with web content, site optimization and A/B testing required.
• 2 years of experience leading teams required.
• Experience with tag management and data layer governance (e.g., Google Tag Manager, Adobe Launch).
• Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
• Experience with digital asset management (DAM) workflows and version control for creative and web assets.
• Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.

Knowledge Skills and Abilities:

• Proficiency with enterprise content management systems (CMS); Sitecore experience preferred.
• Knowledge of web analytics and reporting platforms (Google Analytics, Adobe Analytics) and the ability to derive actionable insights from data.
• Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing (Adobe Target, Optimizely, CMS-native testing).
• Strong understanding of Core Web Vitals, accessibility (WCAG), and SEO best practices as they relate to digital performance and compliance.
• Knowledge of HTML5, CSS, and responsive design principles; ability to guide developers and troubleshoot front-end issues when needed.
• Proficient understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments.
• Strong leadership, communication, and problem-solving skills, with the ability to influence across marketing, analytics, and development teams.
• Understanding of user experience (UX) and interface design principles, with the ability to evaluate and optimize user journeys.
• Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.