Account Director, Hybrid

About EAB 

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. 

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.  

For more information, visit our Careers page.  

About Hybrid 

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story 

• Guide the development of integrated digital marketing strategies that connect partner objectives with paid media, SEO, creative, analytics, and other marketing solutions. 

• Ensure Senior Account Managers maintain effective operational management of their accounts, delivering a seamless and consistent client experience. 

• Lead strategic client discussions, business reviews, and planning conversations, translating campaign performance into actionable insights and recommendations. 

• Maintain current knowledge of digital media, higher education marketing, emerging technologies, and industry trends to provide informed strategic guidance to clients and internal teams. 

• Oversee campaign delivery quality, ensuring appropriate testing, optimization, performance monitoring, and ongoing management of digital and third-party marketing activities. 

• Serve as the primary escalation point for complex client challenges within the team, developing and managing clear internal and external action plans to ensure timely resolution. 

• Work with the Group Account Director to establish both short- and long-term strategic opportunities for innovation while maintaining a strong focus on clients' immediate student recruitment and marketing needs. 

• Identify opportunities to improve workflows, reduce operational friction, and strengthen coordination between account management and specialist teams. 

• Ensure reporting frameworks, dashboards, and client-facing performance materials provide meaningful insights and align with partner needs. 

• Collaborate with senior leadership and relevant finance stakeholders to support effective account financial management, resource planning, and team performance. 

• Encourage the responsible adoption of AI-enabled tools, automation, and emerging technologies to improve team efficiency, reporting, and client service. 

• Maintain oversight of campaign quality and account delivery, proactively identifying potential challenges and coordinating solutions before they affect client satisfaction. 

• Ability to interpret campaign performance data and translate findings into strategic recommendations for clients and internal stakeholders. 

• Strong organizational and operational management skills, including experience balancing multiple client accounts, deadlines, and competing priorities. 

• Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to engage confidently with senior client stakeholders. 

• Demonstrated ability to improve workflows, implement processes, and drive consistency across client-facing teams. 

• Ability to work from EAB/Hybrid's Philadelphia office in accordance with the team's hybrid work expectations and travel to partner meetings as needed. 

• Experience working within a digital marketing, media, advertising, or integrated agency environment. 

• Experience supporting higher education institutions, enrollment marketing, student recruitment, or other complex consideration-based marketing environments. 

• Experience leading or overseeing Senior Account Managers, Account Managers, or other client-facing professionals. 

• Experience supporting client renewals, account expansion, upselling, cross-selling, and new business development. 

• Experience leading executive-level business reviews, strategic planning sessions, or consultative client workshops. 

• Familiarity with digital advertising and analytics platforms such as Google Ads, Meta Ads, LinkedIn Ads, programmatic platforms, and GA4. 

• Experience collaborating with geographically distributed or international teams. 

• Experience implementing reporting frameworks, operational improvements, and standardized account management processes. 

• Familiarity with AI-enabled marketing technologies, automation, and emerging digital media trends. 

• Demonstrated ability to build trusted-advisor relationships with clients while maintaining a strong focus on measurable campaign outcomes. 

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.