Senior Digital Success Manager

Description

UpSwell is a fast-growing marketing agency helping businesses across the country grow through innovative direct mail and digital marketing solutions. As a five-time Best and Brightest Company to Work For, we're proud of the talented people, collaborative culture, and entrepreneurial spirit that make UpSwell a great place to build a career.

We're looking for a talented, results-driven Senior Digital Success Manager who combines deep digital marketing knowledge with strong analytical skills, strategic thinking, and a passion for helping clients succeed.

• Own the digital marketing strategy and overall performance of an assigned portfolio of client accounts.
• Develop integrated digital marketing strategies aligned with each client's business objectives, target audience, and budget.
• Provide strategic direction across paid search, paid social, local search, and organic search initiatives.
• Partner with internal campaign execution teams to guide targeting, bidding strategies, budgets, creative recommendations, and ongoing optimizations.
• Monitor campaign performance, identify trends and opportunities, and recommend adjustments to improve results.
• Analyze key performance indicators, including conversions, cost per lead, customer acquisition cost, return on ad spend, and return on marketing investment.
• Identify and troubleshoot performance challenges, including tracking issues, declining conversions, rising acquisition costs, and campaign delivery concerns.
• Ensure appropriate conversion tracking, analytics, and reporting are in place to accurately measure campaign effectiveness.
• Stay current on digital advertising platforms, emerging technologies, AI-driven search, and industry best practices.

• Serve as the primary digital marketing contact for assigned clients, building strong relationships and establishing trust as a strategic partner.
• Lead client onboarding, gathering business goals, campaign requirements, creative assets, and necessary platform access.
• Translate client objectives into clear digital marketing strategies and measurable performance goals.
• Lead monthly client performance meetings, presenting results, explaining trends, and recommending next steps.
• Communicate campaign performance in a clear, compelling way that connects marketing activity to meaningful business outcomes.
• Proactively identify client concerns, performance risks, and opportunities to improve results.
• Partner with Marketing Consultants to support client satisfaction, retention, renewals, and opportunities for account growth.
• Manage client communications, approvals, and expectations throughout the campaign lifecycle.

• Collaborate closely with Marketing Consultants, Ad Operations, Content, and Performance Marketing teams to ensure successful campaign launches and ongoing execution.
• Provide clear strategic direction and actionable recommendations to campaign execution teams.
• Coordinate campaign timelines, deliverables, approvals, and optimization priorities.
• Support Marketing Consultants during prospect conversations by providing digital marketing expertise and strategic recommendations.
• Ensure campaigns are launched accurately, on time, and aligned with client expectations.
• Maintain accurate account documentation, performance reporting, and internal tracking.
• Coordinate client renewals, campaign changes, and offboarding activities as needed.
• Identify opportunities to improve internal processes, client communication, and overall service delivery.

Requirements

UpSwell is looking for someone who combines strong digital marketing expertise with business acumen, curiosity, and a genuine commitment to client success.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 5-8 years of experience in digital marketing, paid media, performance marketing, or digital account strategy.
• Strong understanding of paid search, paid social, local search, and organic search strategies.
• Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, or LinkedIn Campaign Manager.
• Solid understanding of campaign strategy, audience targeting, bidding, attribution, conversion tracking, and performance optimization.
• Ability to analyze campaign performance data and translate findings into meaningful business recommendations.
• Experience with digital marketing metrics, including CTR, CPC, CPL, CPA, ROAS, CAC, and conversion rates.
• Strong client relationship management, presentation, and communication skills.
• Ability to confidently lead client meetings, explain performance results, and make strategic recommendations.
• Strong organizational and project management skills, with the ability to manage multiple client accounts and competing priorities.
• Experience collaborating with creative, sales, operations, and technical teams.
• Proficiency with Excel, Google Sheets, and digital reporting or dashboard tools.

• Experience working in a marketing agency or digital advertising agency.
• Experience managing digital marketing strategies for multiple client accounts.
• Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, and marketing attribution.
• Google Ads, Meta Blueprint, or other relevant digital marketing certifications.
• Experience with Looker Studio or similar performance reporting platforms.
• Familiarity with HubSpot or other CRM and marketing automation platforms.
• Experience supporting client retention, renewals, and account growth.
• Knowledge of emerging AI-powered marketing and search technologies.

• You think strategically. You understand how digital marketing channels work together and how to connect campaign performance to client business goals.
• You're analytical. You enjoy digging into performance data, identifying trends, asking questions, and finding opportunities to improve results.
• You take ownership. You don't wait for someone else to identify a problem. You proactively investigate, recommend solutions, and follow through.
• You're client-focused. You build trust, communicate clearly, and genuinely care about helping clients succeed.
• You know your platforms. You have the technical knowledge to evaluate campaign performance, challenge assumptions, and confidently guide optimization decisions.
• You're collaborative. You work effectively with sales, creative, and campaign execution teams to deliver strong results.
• You're adaptable and curious. You stay current with changing platforms, emerging technologies, and new ways to drive better marketing performance.

This is a full-time, hybrid position based in Marietta, Georgia, requiring two full days in the office each week. Core business hours are 8:00 a.m. to 5:00 p.m., with flexibility as needed to support client and business needs. Occasional travel or additional hours may be required. 

UpSwell is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.