Marketing Lead (030-1391)

Website & Conversion Optimisation

• →Own and continuously improve the company's Webflow website, including site structure, messaging, landing pages, pricing pages, and basic SEO.
• →Build and launch landing pages for different audiences, campaigns, product editions, and course showcases without relying on a developer.
• →Run ongoing conversion tests on headlines, offers, page layouts, and calls to action to improve visitor-to-sign-up rates.
• →Implement and maintain website analytics, conversion events, advertising pixels, and UTM tracking to measure performance accurately.

Lead Generation & Email Marketing

• →Build lead capture pathways through free sign-ups, waitlists, course previews, webinars, and other relevant lead magnets.
• →Set up and optimise CRM workflows, audience segmentation, lead scoring, and automated email sequences.
• →Develop onboarding and nurture campaigns to convert new course creators into active users and prepare learners for the marketplace launch.
• →Identify and qualify business, university, and other enterprise enquiries, passing relevant opportunities to the CEO with appropriate context.

Paid Advertising & Campaign Management

• →Plan, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram), Google Ads (Search and YouTube), and other relevant platforms such as LinkedIn and TikTok.
• →Develop and test ad copy, creative concepts, audience targeting, and campaign structures to generate qualified sign-ups at an efficient cost.
• →Create short-form videos and visual assets using existing product content and course demonstrations to support paid and organic campaigns.
• →Monitor campaign performance and manage advertising spend against acquisition costs, paying-user conversion, and return on ad spend.
• →Regularly review campaign results, pause underperforming activities, and scale campaigns that demonstrate sustainable returns.

Analytics, Reporting & Growth

• →Build and maintain a weekly marketing dashboard connecting advertising spend, website traffic, lead generation, sign-ups, and revenue.
• →Analyse funnel performance to identify drop-off points, acquisition opportunities, and areas for improvement.
• →Run structured experiments across messaging, offers, channels, and audiences, documenting findings and applying them to future campaigns.
• →Establish baseline performance metrics and work with the CEO to set realistic growth targets and marketing budgets.
• →Prepare the marketing strategy and launch campaigns for the company's upcoming learning marketplace.

• At least 4 years of hands-on experience in performance marketing, growth marketing, or a closely related digital marketing role.
• Demonstrated experience independently planning, building, and optimising paid advertising campaigns on both Meta Ads and Google Ads.
• Able to demonstrate campaign performance using actual metrics, such as advertising spend, cost per lead, cost per sign-up, customer acquisition cost, or return on ad spend.
• Experience building and optimising websites and landing pages using Webflow or similar platforms, with the ability to execute changes independently.
• Practical experience with email marketing, CRM platforms, and marketing automation, such as HubSpot, Klaviyo, ActiveCampaign, or equivalent tools.
• Strong working knowledge of GA4, conversion tracking, advertising pixels, UTM parameters, and marketing performance reporting.
• Strong copywriting skills, with the ability to write clear, persuasive messaging for different audiences and stages of the customer journey.
• Comfortable using AI tools regularly to accelerate copywriting, creative development, research, campaign optimisation, and performance analysis.
• Analytical and commercially minded, with the ability to connect marketing activity to sign-ups, customer acquisition costs, and revenue.
• Highly autonomous and comfortable building marketing systems from scratch, testing ideas, and taking ownership of results.

• Experience marketing SaaS products, ed-tech platforms, creator tools, online learning products, or subscription-based services.
• Experience building acquisition funnels for free-to-paid conversions, trials, subscriptions, or digital marketplaces.
• Short-form video editing and creative production skills for paid social and organic content.
• Experience with LinkedIn Ads, B2B lead generation, or marketing to business and institutional audiences.
• Experience marketing platforms that serve two audiences, such as creators and learners, sellers and buyers, or service providers and customers.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)