Commercial Performance Analyst – Kampala

Job Title:

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

This role is located within the Demand Sales business. The role positively influences sales of Uganda Breweries Limited brands by regular contact, networking, and motivation in allocated retail & wholesale accounts.

It is responsible for coordinating the entire market within a designated territory with the primary focus on ensuring the presence and prominence of our brands across all retail channels.

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

• To support Divisional Sales Managers and field sales team in the execution of the O&R and other business partners to account for delivery of their planned commitments.
• To work with the Commercial performance team to find opportunities that drive value for the business. Turns identified business insights into action and facilitates the right process, including engagement of others to deliver or beat the plan.
• Collaborate with commercial field sales, finance, logistics and Supply to ensure daily and monthly shipment revenues are met.

This is an implementation role with responsibility over collaborating with both back office and field commercial teams across EABL Uganda, in implementing the Divisional Annual Operating Plan (AOP – Volume, NSV, GM & Operating profit and Commercial Strategic Agenda.

• Targeted performance tracking, analysis, standardized quality meetings, with clear input & output. Depletion & drivers of depletion.
• Offer appropriate coaching & calls are well implemented.
• Supervise actual sales performance vs forecast, provide analysis & recommendations for remedial action/s

• Ensure optimal inventory levels throughout the supply chain to optimize use of working capital, reduce cost & improve efficiency
• Ensure sales force productivity is maximised through effectively managed retail call activities
• Ensure effective use of pop materials is regularly audited

• Ensure effective stock take & sit reconciliation to ensure no exposure to UBL (Triangulations)
• Ensure that distributors are optimally using the DMS tool effectively & efficiently.
• Ensure master data stability & ensure data integrity across the division.
• Keep oversight of overall records management within the agreed levels

• Business Degree level with strong academic record
• Strong understanding data analytics, field sales, and Sales Operations experience.
• 1 -2  years FMCG experience(sales operations/management and business analytics)
• Good relationship management and interpersonal skills
• Excellent communication, influencing and negotiating skills.
• Presentation, report writing and research skills.
• Multi-layered and creative with an ability to work on own initiative as well as be a team player.