Digital Tagging & Measurement Lead – VP (C13)

Digital Analytics measures and optimizes how millions of Citi Credit Card and Retail Bank customers engage across our websites and mobile app. We are looking for a hands-on Digital Tagging & Measurement Lead to own analytics instrumentation end to end: defining what gets measured, making sure it is implemented correctly, and keeping the data trustworthy for reporting, analytics, and experimentation. The role partners closely with product, engineering, design, and analytics teams, and works with an offshore tagging team to deliver at scale. Key Responsibilities * Own the tagging strategy and implementation for key journeys across web & native mobile apps * Translate product and business requirements into tracking specifications, data layer design, and event taxonomies * Configure and manage tags, rules, and data elements in tag management systems (e.g., Adobe Launch, Ensighten) * Partner with web and mobile engineering teams on data layer and SDK instrumentation across agile release cycles * Lead QA and validation of tagging using debugging and network tools, and set up automated tag monitoring * Establish and enforce tagging standards, naming conventions, documentation, and governance processes * Coordinate work with the offshore team: prioritizing intake, reviewing deliverables, and ensuring quality * Support A/B testing and personalization by ensuring experiments are instrumented and measured correctly * Troubleshoot data discrepancies and work with stakeholders to resolve root causes * Ensure tagging complies with Citi's privacy, consent, and data governance policies Required Qualifications * 6+ years of experience in digital analytics implementation or tagging * Hands-on experience with enterprise tag management system (Adobe Launch, Ensighten, or Google Tag Manager) * Strong working knowledge of Adobe Analytics and/or Google Analytics 4 * Experience designing data layers and tracking specs for web and mobile apps * Working knowledge of JavaScript, HTML, and browser developer and debugging tools (e.g. Adobe Debugger) * Experience working with engineering teams in an agile environment * Strong communication skills, with the ability to explain technical tagging concepts to non-technical stakeholders Preferred Qualifications * Experience with mobile analytics SDKs (Adobe Experience Platform Mobile SDK, Firebase) on iOS and Android * Familiarity with Adobe Experience Platform, Customer Journey Analytics, or Adobe Target * Experience supporting A/B testing or experimentation platforms * Experience coordinating with offshore or distributed teams * Financial services or credit card industry experience Education * Bachelor's degree in Computer Science, Information Systems, Engineering, Analytics, or a related field required * Master's degree in a related field preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. \------------------------------------------------------ ## Job Family Group: Technology \------------------------------------------------------ ## Job Family: Digital Software Engineering \------------------------------------------------------ ## Time Type: Full time \------------------------------------------------------ ## Primary Location: 6400 LAS COLINAS BLVD IRVING \------------------------------------------------------ ## Primary Location Full Time Salary Range: $138,720.00 - $208,080.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. \------------------------------------------------------ ## Most Relevant Skills Please see the requirements listed above. \------------------------------------------------------ ## Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. \------------------------------------------------------ ## Anticipated Posting Close Date: Oct 31, 2026 \------------------------------------------------------ ## Automated Processing and AI We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi. Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details. Illinois residents – AI Notice and Right \------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.