Product Marketing Lead

The Product Marketing Lead will shape the positioning and go-to-market strategy for an enterprise event technology platform serving complex event portfolios across in-person, virtual, webinar, and field experiences. This high-impact role combines product storytelling, competitive strategy, product launches, sales enablement, and analyst relations. You will translate sophisticated platform capabilities, including emerging AI-powered and agentic features, into clear value propositions for enterprise buyers. Working closely with Product, Sales, Account Management, and Marketing, you will help strengthen competitive performance and accelerate customer adoption. Reporting directly to the Co-founder and Chief Marketing Officer, you will have significant ownership and the autonomy to build, test, and improve marketing programs. The environment rewards initiative, excellent writing, practical AI adoption, and the ability to deliver measurable results without relying on a large team.

The ideal candidate is an experienced B2B SaaS product marketer who combines strategic thinking with hands-on execution, strong commercial judgment, and a practical approach to AI-enabled work. Required and preferred qualifications include:

• At least five years of product marketing experience in B2B SaaS, selling to mid-market and enterprise buyers, including experience as a lead or sole product marketer.

• Demonstrated ability to position complex platforms for both business and technical audiences and compete successfully against established market leaders.

• An AI-native approach to work, with experience using AI agents—ideally Claude—to automate practical go-to-market workflows and examples of solutions you have built.

• Strong sales enablement skills, including the ability to develop compelling narratives and useful sales materials, train field teams, and measure whether those resources are being adopted.

• Hands-on analyst relations experience, ideally including participation in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Excellent writing and communication skills, with the ability to make complex product concepts clear, specific, and persuasive without resorting to generic messaging.

• Ability to work independently, set priorities, move quickly, and deliver results in an environment with limited layers and a lean team structure.