Social Media & Video Producer, Town & Country

Town & Country is looking for a creative, culturally curious Social Media & Video Producer to shape how one of America’s most iconic luxury lifestyle brands shows up across social. You’ll turn the brand’s distinctive perspective on culture, society, travel, fashion, and design into compelling, platform-native storytelling that grows audiences and deepens engagement.

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

• →Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
• →Develop innovative strategies that drive audience growth, engagement, traffic, and brand affinity.
• →Concept, shoot, edit, and publish original social-first content, with an emphasis on compelling short-form video.
• →Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments.
• →Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling.
• →Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and uncover new opportunities.
• →Collaborate with editorial and branded content teams to develop social-first initiatives and produce, edit, and execute paid partnership programs.
• →Contribute articles to the site and create timely social coverage around relevant news, cultural moments, and live events.

• 6+ years of post-graduate experience in social media, preferably within a consumer editorial, media, lifestyle, or luxury brand.
• Strong copywriting skills and the ability to craft distinctive, engaging social content that reflects a brand’s voice.
• Demonstrated experience concepting, shooting, editing, and publishing short-form social video.
• Strong editorial judgment and a keen understanding of Town & Country’s elevated voice and audience.
• A highly visual, innovative storyteller who brings creative ideas, curiosity, and energy to every project.
• Familiarity with social video and digital content analytics tools, such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
• Excellent communication, organization, and collaboration skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage.
• Based in New York, NY and able to meet the role’s in-office requirements.