Marketing Manager

Description

We are seeking an experienced, creative, and strategic Marketing Manager to lead PNCU’s Marketing department and help strengthen our brand, grow member relationships, and support the Credit Union’s continued growth. The ideal candidate will have progressive marketing experience, strong leadership and project management skills, and experience developing and executing successful marketing strategies across multiple channels.

Our Credit Union is an equal opportunity employer. All applicants will be considered regardless of race, color, creed, religion, sex, sexual orientation, national origin, age, marital or veteran status, medical condition, disability, genetic information, or any other legally protected status. Equal access to the hiring process, services, and employment is available to all persons.

Requirements

The Marketing Manager, in partnership with the SVP, Retail, leads the Marketing department and is responsible for the development, execution, and evaluation of the Credit Union’s marketing strategies and initiatives. This position oversees the day-to-day operations of the Marketing department and leads multi-channel marketing efforts focused on member acquisition, engagement, retention, cross-selling opportunities, brand awareness, and organizational growth.

• Lead the day-to-day operations of the Marketing department, ensuring projects, campaigns, deadlines, and priorities are effectively managed.

• Partner with the SVP, Retail to develop, recommend, and implement strategic marketing plans that support PNCU’s short- and long-term objectives, member needs, and growth opportunities.

• Lead the planning, development, execution, and evaluation of multi-channel marketing campaigns, including digital, social media, print, advertising, and community outreach.

• Develop and oversee marketing materials, advertisements, campaigns, promotional materials, and member communications while maintaining consistency with PNCU’s brand and messaging.

• Monitor and evaluate campaign performance using marketing metrics and data to identify opportunities and make recommendations for future initiatives.

• Conduct market research and analyze member needs, behaviors, market trends, competitive activity, and potential opportunities for growth and cross-selling.

• Oversee PNCU’s social media presence and digital content to strengthen member engagement, community awareness, and the Credit Union’s brand and reputation.

• Coordinate and oversee promotional, community, and professional events, including planning, marketing support, materials, and implementation.

• Develop and maintain relationships with community organizations, business partners, marketing vendors, and other external partners.

• Collaborate with senior leadership and departments throughout PNCU to identify marketing needs and develop strategies that support products, services, organizational initiatives, and member growth.

• Manage departmental projects and resources and partner with the SVP, Retail regarding Marketing department budget priorities and expenditures.

• Provide leadership, direction, coaching, and development to Marketing staff while fostering creativity, collaboration, accountability, and professional growth.

• Provide the SVP, Retail and senior leadership with updates regarding marketing initiatives, campaign performance, market trends, opportunities, and recommendations.

• Maintain responsibility for compliance with applicable federal and state regulations, as well as Credit Union policies and procedures.

• Complete all required compliance training and additional ongoing training assigned throughout the year.

• Strong knowledge of marketing strategies, digital marketing tools, techniques, and channels.

• Strong leadership, interpersonal, and communication skills.

• Excellent verbal and written communication skills.

• Strong strategic planning and project management abilities.

• Strong analytical skills with the ability to evaluate marketing data and campaign performance and make recommendations based on results.

• Experience managing social media and digital content.

• Experience with Adobe products and content management systems.

• Proficiency in Microsoft Office.

• Ability to effectively manage multiple projects, priorities, and deadlines.

• Strong organizational skills and attention to detail.

• Creative thinking and problem-solving abilities.

• Ability to work independently while collaborating effectively across departments.

• Ability to effectively manage vendor, community, and business relationships.

Bachelor’s degree in Business, Marketing, or a related field required.

A significant level of trust, diplomacy, professionalism, discretion, and sound judgment is required. The Marketing Manager must be able to work collaboratively with the SVP, Retail, senior leadership, employees, vendors, community organizations, business partners, and other external contacts.

• Ability to lift up to 50 lbs.

Normal office environment. Travel is required for community events, meetings, professional events, and other Credit Union-related activities.