Bilingual Home Health Community Marketing Representative

Denville-Njmid

HealthcareCaregiver

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Quick Summary

Overview

Community Marketing Representative Company: ComForCare Location: Morris County, NJ (field-based,

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HealthcareCaregiver

Community Marketing Representative

Company: ComForCare
Location: Morris County, NJ (field-based, with some office time)
Employment Type: Full-time
Reports To: Director of Business Development / Agency Owner

About Us

ComForCare is a home care agency specializing in dementia care, serving families and seniors throughout Morris County. Our caregivers are trained to support people living with Alzheimer’s and other forms of dementia with patience, dignity, and skill. We are looking for a relationship-driven marketing professional to help more families in our community find the care they need.

Position Summary

The Community Marketing Representative is the face of our agency in the community. You will build and maintain referral relationships with hospitals, discharge planners, social workers, care managers, senior living communities, elder law attorneys, and community organizations. This role requires extensive Medicaid experience, including familiarity with NJ FamilyCare and Managed Long Term Services and Supports (MLTSS). You will help families and referral partners understand how to access Medicaid-funded home care and guide them toward the right next steps.

Key Responsibilities

Develop and execute a territory marketing plan to grow census and referrals across Morris County
Build lasting relationships with referral sources, including hospital case managers, rehab and skilled nursing discharge planners, physicians’ offices, Area Agency on Aging and ADRC staff, and managed care organization (MCO) care managers
Educate families and professionals on Medicaid eligibility, MLTSS enrollment, and the pathway to authorized home care services
Partner with our intake and billing teams to ensure smooth handoffs, accurate authorizations, and a positive start of care
Present at community events, support groups, caregiver conferences, memory cafés, and in-service trainings for referral partners
Represent the agency at networking events, chamber meetings, and senior-focused expos
Track activity, referrals, and conversions in our CRM and report on results weekly and monthly
Stay current on NJ Medicaid policy, MCO contracting requirements, and program changes, and communicate relevant updates to the team
Uphold the agency’s reputation by delivering honest, compassionate, and compliant communication at all times

Required Qualifications

5+ years of experience in home health, home care, hospice, or senior services marketing or business development
Extensive, hands-on knowledge of Medicaid, including NJ FamilyCare, MLTSS, eligibility and application processes, and the role of MCOs and care managers
Proven track record of generating referrals and growing census
Strong existing relationships with healthcare and senior-services professionals in northern New Jersey (a plus)
Excellent presentation, communication, and relationship-building skills
Working knowledge of HIPAA, anti-kickback rules, and healthcare marketing compliance
Proficiency with CRM software and Microsoft Office or Google Workspace
Valid driver’s license, reliable transportation, and a clean driving record
Ability to work some evenings and weekends for community events

Preferred Qualifications

Bachelor’s degree in marketing, business, healthcare administration, or a related field
Experience marketing dementia, Alzheimer’s, or memory care services
Familiarity with Morris County’s aging services network and local caregiver resources
Bilingual (English/Spanish) a plus

What We Offer

Competitive base salary, plus a performance-based bonus tied to census growth and quality metrics, not to individual Medicaid referrals
Mileage reimbursement or vehicle stipend
Health, dental, and vision insurance
Paid time off and holidays
Training and professional development in dementia care and healthcare marketing
A mission-driven team that values compassion and integrity