[WEBTOON] Senior Content Programming Manager, On-Platform Curation

Map out and manage the growth trajectory of a series from launch to completion. Ensure high-potential stories find their right core audience early on, and strategically scale them to broader segments to drive cumulative growth over time.

Master narrative timing and pacing: Recognize that not every series hooks readers in chapter one. Identify "slow burn" narratives and understand the story's flow to determine the exact right timing to push a series for maximum payoff.

Analyze series across genres, tropes, and formats to identify core hooks, emotional payoffs, and the reader groups most likely to connect with them. Then go beyond “Is this good?” to “What is this good for?”: match each title to the specific goal it can deliver.

Understand how scroll-based storytelling and weekly serialization shape reader behavior, including cliffhanger structure, season breaks, hiatuses, and binge-able backlogs, and plan programming around that rhythm.

Develop the creative pitch for each title: select key panels, write and direct in-app copy (titles, taglines, banners, push and inbox copy), and define how a story should be presented to different audiences.

Build and maintain readership segments based on what people read (genre, trope, category, reading depth, and habit).

Identify which titles can drive sustained, habitual reading for each segment, and bring forward concrete opportunities: underexposed series, cross-genre bridges, backlog revivals, and timing around new seasons or completions.

Design, run, and read experiments (A/B tests on placements, creatives, and copy) and turn the results into repeatable playbooks.

Map the platform’s native discovery surfaces, including recommendation models, new-release components, rankings, and personalized feeds, and define clearly what each one should own.

Decide where human curation adds the most value: editorial collections, launch support, seasonal and cultural moments, and tailored pitches for high-value or at-risk segments.

Design a holistic reader journey where algorithmic recommendations and human-curated pitches work seamlessly together, ensuring the user always receives the best possible title pitch.

Partner with product, data science, and engineering to improve recommendation inputs (tagging, metadata, cold-start strategy) and to shape new curation features.

Work closely with content/editorial, localization, CRM, product, data, and creative teams in both the U.S. and Korea.