Manager, Marketing and Content

Mid-Hudson Energy Transition, Inc. (MHET) is a not-for-profit community-based organization that empowers municipalities, their residents, and businesses to own and share renewable energy, create healthier buildings, and join in community wealth-building to strengthen the resilience of the Hudson Valley in the face of climate change. We engage and build on the active involvement of communities, with particular emphasis on low-income and communities of color that are being harmed first and worst by climate change.

The Marketing and Content Manager shapes how MHET looks, sounds, and shows up for community members, funders, partners, and the public. This person owns MHET's brand and the day-to-day work of telling our story: social media, the website, the monthly newsletter, graphic design, event promotion, program recruitment campaigns, and energy education materials that help residents understand their homes, their bills, and their energy choices.

• Executive Director
  
  

Program Materials & Design (30%)

• →Co-develop an annual marketing calendar with program and leadership staff that sets a strategic cadence of campaigns, timed to meet recruitment, outreach, and fundraising goals.
• →Design visual assets for MHET's marketing, events, and fundraising – including social graphics, event flyers, presentations, and sponsor recognition materials – using tools such as Canva and Adobe.
• →Design and write program materials and energy education resources – workshop slides, handouts, FAQs, explainers, infographics, talking points, and short videos – that help residents understand MHET's programs, energy systems, utility bills, home upgrades, and energy justice, with subject-matter support from program staff.
• →Translate technical and policy topics (e.g., heat pumps, weatherization, community solar, thermal energy networks) into plain-language, visually clear materials.
• →Ensure all materials are culturally responsive, accessible, and reflective of the communities MHET serves, and advance language justice by making all materials available in plain language and in English and Spanish, in coordination with MHET’s in-house translation support.
• →Test materials with community members and the Community Council, and revise based on what people find useful and clear.
  
  

Channel Management (30%)

• →Lead MHET's social media presence across platforms: developing content calendars, creating and scheduling posts, monitoring engagement, and growing audience, including building MHET's video presence through short-form video.
• →Manage and maintain MHET's website, keeping content current, accurate, and strategically organized; update the impact page and program pages on a regular cadence.
• →Manage MHET's monthly newsletter, including list management, segmentation, content curation, design, and performance analysis.
• →Write and edit marketing content including newsletters, blog posts, social copy, and web pages; ensure all content is clear, compelling, and aligned with MHET's voice and values.
• →Plan and run digital campaigns to support program recruitment, fundraising, and community engagement, including event pages and online forms.
  
  

Storytelling & Impact (15%)

• →Collaborate with program staff to collect and elevate participant testimonials, photos, and stories that center lived experience.
• →Design MHET's annual impact report and program-specific impact materials, working with the Managing Director of Programs & Impact to capture the best data throughout the year.
• →Plan and launch video campaigns with borrower, investor, donor, and community testimonials.
• →Support media and public relations efforts as needed, including drafting press releases, pitching stories, and building relationships with journalists that position MHET as a recognized voice in the energy justice space.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for this position even if you don’t meet every one of our qualifications listed.

• 4+ years of experience in marketing, design, digital communications, or a related field, preferably in a nonprofit or mission-driven organization.
• A portfolio showing polished, on-brand visual work you produced independently, using tools such as Canva and/or Adobe Creative Suite.
• Experience managing social media accounts and digital marketing campaigns, with a track record of growing engagement and reach.
• Video editing skills, especially short-form video for social media.
• Strong writing skills, with the ability to write clearly for community members, partners, and funders alike, including turning technical energy and policy topics into plain language.
• Experience with email marketing platforms (ideally, Hubspot), including list management and performance tracking.
• Strong project management skills and the ability to manage multiple deadlines at once.
• Excellent organizational skills and attention to detail; able to manage a high volume of work without sacrificing quality.
• Deep commitment to environmental justice, equity, and community-centered work.
• Strong interpersonal and collaboration skills; able to work across teams and support staff marketing needs.

• Experience with website management and content updates (WordPress or similar).
• Experience creating educational materials that make complex technical or policy information accessible to non-expert audiences.
• Experience with media relations, including pitching stories and working with journalists.
• Photography skills.
• Experience marketing financial products or working within marketing compliance guidelines.
• Knowledge of New York State energy policy, clean energy programs, or environmental justice landscape.
• Bilingual English/Spanish.
• Familiarity with the Hudson Valley region and its communities.
  
  

MHET is an equal opportunity employer and is committed to promoting diversity, inclusion, and equal employment opportunities for all individuals without regard to race, color, religion, sex, national origin, age, disability, gender identity or expression, sexual orientation, marital status, or any other characteristic protected by applicable laws. We value the unique perspectives and contributions that a diverse workforce brings to our organization.

Mid-Hudson Energy Transition is located in Kingston, NY. The daily work schedule is Monday through Friday, 9am to 5pm. This is a hybrid position, with a strong preference for candidates who are able to work on-site several days per week and flexibility to work remotely the remainder of the time.

Please submit your resume and references to our Careers Page. We will review applications on an ongoing basis until the position is filled. We appreciate all applications, but only those selected for an interview will be contacted.