Influencer Marketing Senior Specialist

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

This section defines the core purpose of the position and its strategic trajectory within the organization. MAX 3 LINES.

[Please complete: role mission]

Example: As Account Director, you are the key client contact and strategic account leader. You will oversee end-to-end campaign delivery, aligning strategy, creative execution, and financial performance. The role requires leading teams and ensuring projects achieve impact and operational excellence.

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  Develop and execute creative concepts: Partner with the Senior Influencer Strategist to turn campaign strategies into compelling creator concepts, clear briefs, and actionable execution plans.

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  Identify and nominate creators: Recommend influencers who align with the client’s objectives, target audience, and creative strategy.

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  Manage creator content and quality: Review content against campaign briefs, provide constructive feedback, and ensure high-quality delivery.

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  Handle negotiations and contracting: Manage negotiations with influencers and their representatives, aligning on fees, deliverables, usage rights, timelines, and contractual requirements.

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  Coordinate campaign execution: Manage creator communications, approvals, and deliverables to keep campaigns on track and aligned with client expectations.

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  Support reporting and insights: Share campaign results, creator feedback, and actionable observations with the Analyst team to support reporting and future recommendations.

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  Build local relationships: Develop and maintain strong relationships with creators, talent agencies, and management partners in Mexico.

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  Stay ahead of the influencer landscape: Monitor emerging creators, platform trends, and cultural developments to identify relevant opportunities for the client.

• 3+ years of experience in influencer marketing.

• Strong knowledge of Mexico’s influencer landscape, creator communities, and social platforms.

• Experience managing creator relationships, negotiations, and contracting.

• Ability to translate creative strategies into effective creator briefs and high-quality content.

• Strong project management skills, with attention to detail and the ability to manage multiple deliverables and deadlines.

• Ability to identify campaign learnings and communicate actionable insights to the Analyst team.

• Strong communication and relationship-building skills, with a commitment to delivering best-in-class campaigns.