Sr. Social Media Analyst (Temporary)

Join a dynamic team as a Senior Social Media Analyst and help optimize influencer and social media campaigns for a major retail client. In this temporary role, you will turn complex performance data into actionable insights that strengthen campaign effectiveness and inform strategic decisions. You will lead measurement initiatives, evaluate creator impact, and monitor social conversations to identify emerging trends and potential reputational risks. Working closely with research and strategy leaders, you will develop meaningful benchmarks, reporting frameworks, and recommendations that guide campaign performance. This opportunity is ideal for an analytical and forward-thinking professional who combines social media expertise with strong storytelling, project management, and a commitment to inclusive brand experiences. The assignment is temporary and is expected to run through January 2027.

The ideal candidate combines strong analytical capabilities with hands-on experience in social media and influencer measurement. They should be comfortable adapting to changing platform algorithms, evaluating measurement tools, and communicating complex findings to different audiences. Key qualifications include:

• Demonstrated experience in social media analytics, influencer marketing measurement, or a related research and insights role.

• Strong understanding of organic and paid influencer campaign performance, including relevant metrics, KPIs, and measurement methodologies.

• Experience designing or implementing measurement frameworks that produce reliable, defensible insights for business decisions.

• Strong analytical and critical-thinking skills, with the ability to interpret complex datasets and identify meaningful patterns and trends.

• Experience conducting social media audits, analyzing creator performance, and developing benchmarks and campaign objectives.

• Understanding of creator impact beyond immediate engagement or reach, including cultural relevance, brand equity, and community trust.

• Excellent reporting and data storytelling skills, including the ability to create visually effective presentations and communicate recommendations clearly.

• Familiarity with social listening, sentiment analysis, online reputation monitoring, and identifying potential brand risks.

• Experience evaluating social measurement tools and managing relationships with technology providers or third-party vendors.

• Strong project management skills, attention to detail, and the ability to manage multiple priorities and deadlines.

• Ability to collaborate effectively with research, strategy, client-facing, and leadership teams in a changing social media landscape.