Director, Customer Marketing, East Region

The Director, Customer Marketing will be a strategic thought leader for key strategic food service customers in the East Region and will develop and lead marketing strategies and solutions to drive value, increase beverage incidence and profitability with these partners. This position will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.  We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.  

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.

• Revenue Growth Management experience or demonstrated understanding of RGM principles preferred

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
• Self-starter that’s passionate about driving growth for both the customer and TCCC
• Agency Management

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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Travel Required:

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.