Performance Ad Designer & Video Editor

Ad design and production

• Design mobile-first static ads and layout variations built to convert

• Create motion graphics, kinetic typography, 2D animation and product or UI demos

• Edit raw creator footage into fast-paced short-form video with native captions, sound design and pattern interrupts

• Make sure every asset meets platform safe zones, aspect ratios and channel best practices

Fast creative iteration

• Work with the Creative Strategist to develop new visual hooks, angles and variations that fight creative fatigue and support scaling

• Quickly produce variations of winning concepts based on performance data

AI-powered workflows

• Use generative AI (avatars, voiceover, script-to-video, image generation, automated captions) to raise weekly output

• Build and maintain an organised asset library, motion presets and modular templates for fast variant creation

• Keep testing new AI tools and workflows to cut turnaround times and production effort

• Portfolio: Proven experience in graphic design and short-form video editing, with a portfolio of live paid social ads (statics, motion graphics, UGC)

• Mobile-first designs: You know what makes paid social work: scroll-stopping hooks, tight pacing, native-feeling visuals, dynamic captions and platform-safe zones

• Tools: Figma or Canva, plus Adobe Premiere Pro and After Effects (or CapCut Pro)

• AI workflows: Hands-on experience with tools such as Veo, ElevenLabs, Midjourney, Runway, HeyGen or Captions to speed up ideation and editing

• UGC iteration at volume: You can turn raw creator footage into polished ads and build several hook and layout variations from a single brief

• Collaboration: You take data-driven feedback well and turn it around quickly

• Experience in or alongside growth or performance marketing teams, or agency ad operations

• Comfort with metrics like CTR, hook rate and hold rate, and how design choices affect them

• Background in D2C, health tech or healthcare, where ad rules are stricter and compliance matters

• A degree in graphic design, motion design or digital media, or equivalent practical experience