Head of Culture Activation

The Head of Culture Activation will play a pivotal role in shaping how WPP works, collaborates and delivers for its clients. As part of the Elevate28 transformation, this role will turn WPP’s strategy and values into meaningful, everyday behaviours, helping create a more connected, accountable and enterprise-first culture.

From leading the global culture diagnostic and developing the WPP Global Culture Playbook, to activating True One WPP and building a global community of Cultural Ambassadors, this role will drive culture change at scale. The focus is clear: embed the behaviours that strengthen collaboration, client obsession, constructive candour, psychological safety and AI confidence across WPP.

The Head of Culture Activation owns the cultural strategy and frameworks that bring WPP’s culture to life across the employee experience. The role leads culture diagnostics, behavioural frameworks, activation campaigns and ambassador programmes to build a shared, enterprise-wide identity and consistent ways of working.

 

Key Responsibilities