Card Product Designer

The Card Product Designer will be responsible for designing and enhancing customer-centric card products across debit and credit card offerings. This role focuses on developing product features, pricing structures, customer journeys, and value propositions that drive product adoption, usage, and profitability.

The ideal candidate will combine strong product thinking, market insight, and payments ecosystem knowledge to create innovative card solutions that meet customer needs while supporting business growth.

Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.

• Design and develop innovative debit, credit, and premium card products.
• Define product features including rewards programs, benefits, pricing models, and target customer segments.
• Develop compelling value propositions that differentiate the product in the market.

• Map and optimize end-to-end customer journeys including application, onboarding, activation, usage, and servicing.
• Work closely with UX/UI and digital teams to create seamless card experiences across mobile and web platforms.
• Identify opportunities to simplify and improve the customer experience.

• Conduct market research and competitive analysis to identify emerging trends and product opportunities.
• Benchmark card products, pricing models, and benefits against local and international competitors.

• Collaborate with technology, operations, compliance, and card scheme partners to develop and launch new card products.
• Support product roadmap planning and innovation initiatives within the cards business.

• Monitor and analyze product performance metrics, customer behavior, and usage trends.
• Recommend enhancements to improve customer engagement, product adoption, and profitability.