Global Customer Research Analyst

United States·Warrenmid

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Quick Summary

Overview

Job Description Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.

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Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.

Responsibilities

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→Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
→Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
→Assist research manager in framing the specific learning objectives of the internal client for primary research.
→Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
→Develop quantitative questionnaires and qualitative discussion guides.
→Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
→Identify key insights from data analysis.
→Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
→Build the required purchasing documents and monitor supplier invoices.
→Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Requirements

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Bachelor’s Degree
2-3 years of Market Research or related work experience
Willingness to ask questions, take initiative and be resourceful.
Confidence to help guide internal clients through research planning, execution, and insight phases.
Demonstrated ability to work well in a collaborative team environment.
Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
Outstanding organizational/project management skills with attention to details
Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
Strong written & oral communication skills; ability to present confidently to senior leadership.
Proficient in the use of Google Workspaces
Understand the principles of AI, Glean, or Copilot and use cases in Market Research.

Advanced degree or marketing research related certifications
Experience using UserTesting and Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
Familiarity with statistical concepts and applications
Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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What We Offer

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We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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