TikTok Coordinator

Bohme is looking for an energetic, confident, and sales-driven TikTok Live & Shop Coordinator to lead our TikTok presence. This role will primarily focus on planning, hosting, and growing TikTok Lives, while also supporting TikTok Shop operations, affiliates, and creator relationships.

• Host and lead regular TikTok Lives for Bohme
• Be comfortable and confident speaking and selling on camera
• Plan Live schedules, themes, featured products, promotions, and talking points
• Prepare products and outfits ahead of each Live
• Learn product details, fit, sizing styling, and key selling points
• Engage with viewers in real time and answer product and sizing questions
• Keep Lives energetic, conversational, and aligned with the Bohme brand
• Highlight new arrivals, best sellers, promotions, and key products
• Coordinate products, formats, and selling strategies perform best
• Continuously test ways to improve Live viewership's and sales
• Stay current on TikTok Live trends, features, and best practices

• Support day-to-day management of the Bohme TikTok Shop
• Ensure products featured during Lives are properly listed, linked, and available
• Help mantain product listings, inventory, promotions, and product availability
• Coordinate TikTok Shop promotions with upcoming Lives and product launches
• Troubleshoot basic shop or product-linking issues

• Help recruit and communicate with TikTok Shop affiliates and creators
• Send product recommendations and campaign information to creators
• identify strong-performing creators and potential Live collablorations
• Track affiliate performance and creator-generated sales
• Participate in content creation when needed
• Work closely with the marketing, e-commerce, and social terms on launches and promotions

• Comfortable, engaging, and natural on camera
• Strong communication and sales skills
• Knowledge of TikTok, TikTok Live, and social commerce
• Experience with TikTok Shop and/or Lives preferred
• Comfortable talking about fashion, styling, fit, and products
• Ability to think quickly and interact with viewers in real time
• Organized and able to prepare products, talking points, and promotions ahead of Lives.
• Understanding of social media trends and TikTok culture
• Previous retail, sales, influencer, social media, or live-selling experience is a plus
• Must be comfortable regularly hosting TikTok Lives as the primary responsibility of the position.