Marketing & Communications Manager

The Marketing & Communications Manager advances the mission, visibility, and fundraising priorities of Kids In Distress (KID) and Family Central by leading the day-to-day development and execution of integrated marketing and communications strategies. Reporting to the Vice President of Advancement, this is a hands-on role responsible for translating organizational and Advancement priorities into clear marketing plans and executing those plans across digital, print, email, social media, web, events, and other external communications.

The Marketing & Communications Manager serves as a steward of the KID and Family Central brands and transforms complex programmatic work into compelling stories that build awareness, strengthen community engagement, and inspire action and financial support.

The ideal candidate combines strategic thinking with strong execution. This individual should be able to receive priorities and direction from the Vice President of Advancement, develop an effective approach, independently manage implementation, measure results, and make recommendations for continuous improvement.

• Translate organizational and Advancement priorities into integrated marketing and communications plans, timelines, and deliverables.
• Develop and manage an annual marketing and communications calendar aligned with organizational programs, fundraising campaigns, signature events, community engagement, and key initiatives.
• Manage projects from concept through execution while balancing multiple priorities and deadlines.
• Identify opportunities to increase organizational awareness, engagement, and support among priority audiences.
• Provide recommendations to the Vice President of Advancement regarding messaging, channels, audiences, and marketing opportunities.

• Develop and execute marketing strategies that support fundraising goals, donor engagement, sponsorships, campaigns, and signature events.
• Partner closely with the Events & Campaign Manager and Corporate & Community Partnerships team to develop communications plans that drive awareness, participation, sponsorship, and giving.
• Develop compelling donor-facing messaging and calls to action that connect organizational impact with opportunities to give, participate, advocate, or engage.
• Support major Advancement initiatives, including Wave of Impact, HERO 5K, Duck Fest Derby, donor stewardship, corporate partnerships, and other fundraising priorities.
• Ensure campaign and event communications are coordinated across email, social media, website, digital advertising, print, and other relevant channels.

• Develop compelling written and visual content that communicates the impact of KID and Family Central programs and services.
• Build relationships with program leaders and staff to identify stories, outcomes, testimonials, data, and other content opportunities.
• Maintain an organized story and content bank for use across fundraising, marketing, stewardship, media, and community engagement.
• Translate programmatic information into accessible donor-, community-, partner-, and family-facing communications.
• Draft and edit marketing copy, email communications, social media content, website copy, campaign materials, executive communications, and other external-facing content.

• Manage the organization's day-to-day digital communications across social media, email marketing, website content, and other digital platforms.
• Develop and maintain content calendars and ensure timely execution of approved communications.
• Create and edit routine digital content, graphics, and short-form video and coordinate additional creative production when needed.
• Maintain website content and work with internal and external partners on larger website needs.
• Support paid digital advertising strategies when appropriate and within approved budgets.

• Serve as a day-to-day steward of the Kids In Distress and Family Central brands, ensuring consistent voice, messaging, visual identity, and positioning.
• Maintain and update brand standards, messaging guidance, and communications resources.
• Support external communications, public awareness, media opportunities, community campaigns, and executive messaging.
• Ensure communications accurately and respectfully represent the children, families, programs, partners, and communities served by the organizations.

• Manage relationships with marketing, creative, media, web, and other communications vendors.
• Develop clear scopes, briefs, timelines, and expectations for external partners.
• Monitor vendor deliverables for quality, timeliness, brand consistency, and alignment with organizational priorities.
• Use external resources strategically while maintaining internal ownership and accountability for marketing execution.

• Establish and monitor key marketing performance indicators across email, social media, website, campaigns, and other channels.
• Track engagement, reach, conversions, registrations, giving-related actions, and other relevant outcomes.
• Provide regular performance updates and recommendations to the Vice President of Advancement.
• Use data and audience insights to continuously improve messaging, content, channels, and campaign performance.

• Work closely with Advancement, Programs, Human Resources, executive leadership, and other departments to understand communications needs and organizational priorities.
• Partner with program teams to proactively identify opportunities to communicate impact and increase awareness of services.
• Support grant- and funder-related visibility requirements and impact communications in collaboration with Advancement.
• Help establish realistic timelines and priorities for organizational marketing requests.

• Licenses (e.g., driver's license for travel).
• Availability to work evenings, weekends, or extended hours as needed.