Lead Marketing Analyst

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Lead Marketing Analyst turns customer and campaign data into clear, actionable insights that help Cricket acquire, engage, and retain customers more effectively. This role makes marketing teams more effective by giving them timely, accurate, and trusted information to guide decisions, and is accountable for the quality and adoption of the insights and reporting it delivers.

STRATEGY & INSIGHTS:

• Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities

• Translate findings into clear recommendations for marketing leadership and functional teams • Develop insights that inform lifecycle, CRM, and retention strategy and improve customer lifetime value.

MEASUREMENT & REPORTING:

• Own the marketing performance dashboard and executive scorecards

• Build measurement frameworks, KPIs, and consistent metric definitions for campaigns and programs

• Evaluate campaign results and recommend optimizations.

CROSS-FUNCTIONAL PARTNERSHIP:

• Partner with CRM, Retention, Brand, Finance, and Data teams to align on metrics and definitions

• Influence decisions across teams without direct authority; channel execution remains with functional owners.

SUCCESS MEASURES: Adoption of dashboards and insights by marketing teams; measurable retention and lifetime value improvements driven by recommendations; trusted, consistent performance reporting for leadership.

QUALIFICATIONS: • Bachelor's degree in Analytics, Business, Statistics, Marketing, or related field desired • 5+ years of experience in marketing, customer, or business analytics • Proficiency in SQL and a visualization tool such as Tableau or Power BI • Experience with customer segmentation, lifecycle, and retention analysis • Strong ability to present insights to senior leaders and influence decisions • Wireless, telecom, subscription, or retail experience preferred.

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.