GTM Campaign & Marketing Coordinator

GUESS is seeking an organised, proactive and collaborative GTM Campaign & Marketing Coordinator to support the marketing and campaign side of the global go-to-market process and associated product launches.

Working closely with Commercial & Buying Teams, Integrated Marketing, Content & Creative, PR, Social and CRM teams, you will help ensure campaign readiness, creative deliverables and marketing activation are aligned and delivered on time against the GTM calendar. Launching the right products, in the right category, at the right time. This role requires strong coordination skills, creative/commercial awareness and the ability to keep internal stakeholders moving in step with the wider GTM process.

CORE JOB RESPONSIBILITIES

• Support the planning and coordination of the marketing/creative side of the seasonal GTM calendar inc. campaign milestones, creative gate dates, asset delivery deadlines
• Act as the day-to-day coordination point across Commercial & Buying, Integrated Marketing, Content & Creative, PR, Social, e-commerce and CRM for GTM-related deliverables
• Track creative and campaign readiness inc. briefs, approvals, asset delivery and flag gaps or slippage to GTM Lead
• Coordinate GTM meetings on the marketing side: prepare calendar, materials, track actions, follow up
• Consolidate campaign and launch information into clear updates for the GTM Committee
• Partner with local/regional marketing teams to align global campaign plans with market execution
• Maintain accurate, accessible campaign and launch information across relevant platforms
• Support continuous improvement of marketing-side GTM process and tools, in partnership with the GTM Coordinator on the operational side

• 3–5 years' experience in fashion/lifestyle, retail or consumer goods marketing, ideally with campaign or GTM coordination exposure
• Understanding of the campaign lifecycle from brief to launch, phasing multiple product launches at once
• Excellent project coordination skills, comfortable managing multiple creative stakeholders and timelines
• Proactive relationship builder, confident gathering information across cross-functional disciplines
• Confident communicator, able to translate creative/marketing detail into clear GTM updates
• Strong attention to detail combined with commercial sense and brand awareness
• Collaborative, pragmatic and solutions-oriented with a strong sense of ownership
• Excellent organisational and follow-up skills
• Advanced Excel and PowerPoint skills; experience with AI-powered project management tools is a plus
• Fluent English; Italian or additional languages are an advantage