Marketing Coordinator

The Marketing Coordinator is responsible for supporting the planning and execution of marketing initiatives that strengthen Lakeshore Bone & Joint Institute's image, reputation, and market position. This role prepares internal and external communications, advertising, community outreach, and media relations in alignment with organizational goals. The ideal candidate combines marketing knowledge with strong analytical skills, using campaign, customer, and loyalty data to identify trends and support decision-making. 

• Design graphics and produce video content, including promotional reels. 

• Manage our social media presence and engage with our online community. 

• Develops, manages, and executes marketing plans in collaboration with leadership and approved vendors. 

• Leads design and deployment of advertising, communications, and promotional strategies that strengthen visibility, drive patient volume, and align with network objectives. 

• Ensure accuracy in campaign setup, pricing, product data, and reporting outputs. 

• Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning. 

• Coordinates community outreach strategies, including sponsorships and events to enhance reputation and promote growth. 

• Oversees media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer oriented. 

• Tracks and reports on marketing campaign performance to leadership. 

• Other duties as assigned. 

While performing the duties of this job, the employee may be required to sit and/or stand for prolonged periods, work longer than eight (8) hour shifts, and to work both day/evening shifts. Work may hand dexterity as well as the need to reach, climb, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 50 lbs. While performing the responsibilities of the job, the employee is required to talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the job. 

• Bachelor's degree in marketing, Business, Analytics, Statistics, Communications, or a related field preferred. 

• 2–4 years of experience in retail media, marketing analytics, digital advertising, eCommerce, loyalty or Rewards programs, retail marketing, or related analytical roles preferred. 

Work is performed in an office environment. Involves frequent personal and telephone contact with patients, physicians, and other healthcare personnel. Work may be stressful at times. Interaction with others is constant and interruptive. Work may involve interaction with injured or sick patients. 

• Media Knowledge 

• Attention to Detail 

• Cross-Team Collaboration 

• Proficiency in Microsoft Word, Excel, and Outlook 

• Digital literacy 

• Excellent written and verbal communication skills 

• Time management, prioritization, and sense of urgency 

Lakeshore Bone & Joint is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.