Product Marketing Associate

• 0–1 years of experience in product marketing, marketing, communications, market research, growth, or related fields.
• Recent graduates and candidates with relevant internships, college projects, or entrepreneurial initiatives are encouraged to apply.
• Experience organizing college festivals, managing sponsorships, participating in placement committees, or leading student initiatives is valuable.
• Candidates who have managed a YouTube channel, Instagram page, newsletter, podcast, or online community will have an advantage.
• Demonstrated ability to take ideas from concept to execution, learn from feedback, and improve results.
• A proactive mindset, strong curiosity, and willingness to work across multiple functions.

• Support the development of product positioning and messaging for different industries, customer segments, and buyer personas.
• Translate technical product features and specifications into clear, benefit-driven messaging that resonates with enterprise customers.
• Research customer needs, industry trends, market dynamics, and competitor offerings to identify opportunities for differentiation.
• Help communicate the value of drone autonomy and Physical AI solutions through engaging narratives and marketing materials.

• Develop creative content for digital campaigns, social media, newsletters, websites, events, and other marketing channels.
• Brainstorm and execute innovative campaign ideas, experimenting with new formats and approaches to improve engagement.
• Coordinate marketing campaigns from ideation to launch, tracking performance and identifying areas for improvement.
• Use AI-powered tools for content creation, research, design, and workflow automation to improve speed and productivity.

• Create sales enablement materials, including pitch decks, product one-pagers, battlecards, presentations, and competitive comparison documents.
• Collaborate with sales teams to understand customer objections, buying considerations, and requirements.
• Ensure sales resources communicate product value clearly and support meaningful enterprise customer conversations.

• Assist with product and feature launches by developing messaging, launch content, and supporting marketing assets.
• Help create customer case studies, testimonials, and success stories that demonstrate measurable business value.
• Gather customer insights and feedback to strengthen product narratives and improve marketing effectiveness.
• Support the preparation of thought leadership content, event presentations, and other brand-building initiatives.

• Work closely with product, sales, and engineering teams to align marketing initiatives with business objectives.
• Represent the organization at industry events, webinars, and other marketing activities when required.
• Take ownership of assigned projects, manage timelines, and deliver high-quality outputs in a fast-paced environment.
• Monitor campaign results, evaluate feedback, and use learnings to continuously improve marketing execution.

• Product Marketing: Understanding of product positioning, messaging, customer personas, and value propositions.
• Marketing: Familiarity with digital marketing, brand communication, and campaign execution.
• Communications: Strong written and verbal communication skills, with the ability to simplify complex ideas into engaging narratives.

• Content Creation: Experience creating content for social media, blogs, newsletters, videos, podcasts, or digital platforms.
• Sales Enablement: Familiarity with pitch decks, product presentations, sales collateral, and competitive analysis.
• Campaign Management: Exposure to planning, executing, and evaluating marketing campaigns.
• Experience using AI tools for writing, research, design, or automation.
• An interest in drones, robotics, Physical AI, enterprise technology, or emerging technologies.

The ideal candidate is an initiative-driven individual who enjoys building, experimenting, and learning through practical execution. You should be comfortable taking responsibility, presenting ideas, collaborating with diverse teams, and adapting quickly in a high-growth environment.

We value candidates who have created or managed something independently, whether a campus initiative, digital community, content channel, or marketing project. The ability to understand audience behaviour, measure performance, incorporate feedback, and connect marketing activities to real business outcomes is essential.

• Clear, compelling product messaging tailored to enterprise audiences.
• High-quality marketing campaigns that improve awareness and engagement.
• Sales enablement resources that help sales teams communicate product value effectively.
• Customer stories and case studies that demonstrate real-world impact.
• A consistent habit of experimentation, learning, and improving marketing outcomes.