Sr. Specialist-Regional Product Marketing

• Product Commercialization
  • Develop and execute regional go-to-market strategies for new products, technologies, and solutions.
  • Translate Business Unit product strategies into commercialization activities aligned with regional customer and market requirements.
  • Coordinate product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit Teams.
  • Monitor product launch progress, customer adoption, and commercialization effectiveness, recommending adjustments as needed .
• Market Intelligence
  • Analyze regional market trends, customer requirements, competitive activity, and emerging technologies within target markets.
  • Identify emerging applications and market opportunities to support business growth .
  • Conduct Voice of Customer (VOC) research through direct engagement with customers prospects, and industry stakeholders
  • Develop relationships with customers, prospects, and industry stakeholders to identify unmet needs, application requirements, buying criteria, and emerging market opportunities.
  • Synthesize customer insights to provide structured Voice of Customer (VOC) feedback to Business Units to influence product roadmaps, positioning, and commercialization priorities.
• Product Marketing and Strategy
  • Develop product positioning value propositions, and messaging tailored to regional market requirements.
  • Support market opportunity assessments and commercialization plans for new product introductions.
  • Support pricing evaluations and competitive positioning analysis.
  • Partner with Business Units to communicate regional market requirements, customer feedback, and competitive insights..
• Cross-Functional Leadership
  • Coordinate commercialization activities between Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement.
  • Lead commercialization planning for strategic customer opportunities.
  • Ensure alignment between technical capabilities and commercial objectives.

• Product Lifecycle Management
  • Monitor product performance and market adoption throughout the product lifecycle.
  • Identify opportunities for portfolio expansion, rationalization, or replacement based on customer feedback and market trends.
  • Support lifecycle planning activities, product transitions, and end-of-life
• Provide support toward the certification and ensure compliance to customer required quality management systems (TISAX, TS16949, IATF, etc.)
• Positions that fall under the functions of Product Development, Legal, HR, IT and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information the positions have access to.

• Perform other related duties as required. 

• Supervision is typically received from a leadership member of the Sales & Marketing department.

• This position typically does not require the supervision of others.

• EDUCATION/EXPERIENCE AND/OR TRAINING

• • Bachelor's degree in Electrical, Electronics, or a related Engineering discipline required.
  • Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry.
  • Experience in sales engineering preferred; prior experience as a Field Applications Engineer (FAE) is ideal.
• LICENSES OR CERTIFICATIONS
  •  Valid U.S. driver's license required. 
  • Must be able to obtain and maintain a valid passport and travel internationally as required.

• TOOLS AND EQUIPMENT:
  • General office equipment including, but not limited to, a computer, printer, photocopier, shredder, telephone, fax machine, and calculator. 

• KEY COMPETENCIES
  • Deep understanding of customer applications and market dynamics.
  • Strong customer-facing skills with demonstrated ability to uncover customer needs and translate feedback into actionable market and product insights.
  • Advanced business and financial acumen.
  • Ability to influence cross-functional organizations without direct authority.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation abilities.
  • Proven ability to lead product commercialization initiatives.

• WRITTEN COMMUNICATION SKILLS  

• • Prepare business documents, client case notes, and technical reports.  

• MATH SKILLS  

• • Perform basic mathematical computations.

• COMPUTER SKILLS   

• • Database / Contact Management Software 
  • Internet / Email 
  • Advanced in PowerPoint, Excel, and Word Processing
  • Experience using AI assistants in an advisory capacity

This position typically does not require the use of personal protective equipment.