Manager Marketing Tech, CX and AI - Mumbai

The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

• Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
• Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
• Partner with IT, Data, and Product teams to ensure platform integration and scalability.

• Leverage AI to automate reporting, analysis, and opportunity identification.
• Build automated dashboards and real-time insight generation frameworks.
• Drive predictive analytics and next-best action recommendations.

• Support CDP, CRM and audience management capabilities.
• Enable audience segmentation and personalization at scale.

• Design and optimize omnichannel customer journeys.
• Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

• Monitor competitor activity across search, social, programmatic and video channels.
• Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
• Translate intelligence into actionable media and CX recommendations.

• Enable audience-first media activation through advanced data and technology capabilities.
• Drive omnichannel personalization by connecting media, CRM and CX activations.

• Develop strategies to improve brand visibility across AI-powered search and answer engines.
• Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
• Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

In specific locations, the pay range may vary from the range posted.