E-Commerce & Digital Brand Manager

VirtDrop connects exceptional remote professionals from Latin America with fast-growing U.S. companies. We focus on building long-term partnerships by matching top talent with exciting career opportunities while providing ongoing support every step of the way.

Gernie NYC is a premium men’s footwear and accessories brand focused on quality, style, and a refined customer experience. We are looking for a talented, proactive, and detail-oriented professional to take ownership of our Shopify storefront and help elevate our digital presence.

This is an opportunity for someone who combines strong e-commerce expertise with creative judgment and a passion for premium brand presentation. We are looking for more than someone who simply executes assigned tasks. We want an individual who takes initiative, identifies opportunities for improvement, and independently manages the day-to-day operations and continuous development of our online store.

The E-Commerce & Digital Brand Manager will be responsible for managing, maintaining, and continuously improving Gernie NYC’s Shopify storefront, ensuring it reflects the brand’s premium aesthetic while delivering an intuitive and engaging shopping experience.

This role combines Shopify management, e-commerce operations, visual merchandising, website optimization, email marketing, and practical graphic design. The ideal candidate will have a strong eye for design, excellent attention to detail, and the ability to independently execute both technical and creative tasks.

We are looking for someone who takes ownership of the website’s overall appearance, functionality, and performance, proactively recommends improvements, and brings fresh ideas to strengthen the brand’s online presence, customer engagement, and sales.

• Manage the day-to-day operations of the Shopify storefront, ensuring the website remains accurate, functional, visually appealing, and up to date.
• Create, update, and optimize product listings, including descriptions, images, pricing, and product details.
• Organize and maintain product collections, categories, navigation, and site structure.
• Monitor website functionality and identify opportunities to improve usability and the overall shopping experience.
• Implement website updates, layout adjustments, and merchandising improvements as needed.
• Identify and troubleshoot website issues, coordinating additional technical support when necessary.
• Continuously review the storefront to identify areas for improvement without requiring constant direction.

• Maintain a consistent, premium visual identity throughout the website.
• Ensure product presentation, imagery, layouts, and collections align with Gernie NYC’s brand aesthetic.
• Improve the visual organization of products and collections to create a cohesive and engaging shopping experience.
• Review website layouts and identify opportunities to enhance visual hierarchy, navigation, and product discoverability.
• Manage promotional placements, featured products, and seasonal merchandising updates.
• Proactively recommend visual and structural improvements that elevate the overall appearance of the storefront.

• Create, edit, and update website banners, promotional graphics, and other digital visual assets.
• Design and adapt visuals for email marketing campaigns, promotions, product launches, and seasonal initiatives.
• Use tools such as Canva, Adobe Photoshop, or similar platforms to produce and edit creative assets.
• Ensure all digital materials maintain consistency with the brand’s visual identity and premium positioning.
• Resize, adapt, and optimize existing creative assets for different website sections and marketing channels.
• Independently handle routine design needs without relying on external designers for every task.