Influencer Marketing Manager

MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners.

Day-to-day execution

• →Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis
• →Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships
• →Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost
• →Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning
• →Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives
• →Track influencer performance against established KPIs and report results to stakeholders on a regular cadence

Program management

• →Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return
• →Partner with cross-functional teams (e.g., Brand, Product Marketing, Growth Marketing, Legal, Finance) to support ongoing marketing campaigns and integrate creator activity into broader plans
• →Lead, coach, and develop influencer specialists who negotiate creator contracts, setting priorities, deal guidelines, and quality standards
• →Improve existing automations and build new automated processes (e.g., outreach, tracking, reporting, payments) to increase team efficiency and scalability

Strategy and measurement

• →Develop influencer strategies and programs aligned with overall brand and business objectives
• →Research industry trends, emerging platforms, and competitor activity, and translate findings into actionable recommendations
• →Determine how we define and measure program success, including the KPIs, benchmarks, and reporting framework used across the organization
• →Own our approach to conversion measurement, including attribution methodology and tracking tools, so creator activity can be credibly tied to downstream results such as installs, trials, and paid subscriptions

• 5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent
• Proven experience managing budgets and negotiating or overseeing creator contracts
• Experience leading or mentoring team members
• Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis
• Excellent communication, relationship-building, and negotiation skills
• Strong understanding of TikTok, Instagram, and YouTube creator ecosystems 
• Ability to manage multiple priorities in a fast-paced environment
• Experience in health, fitness, nutrition, or consumer subscription apps
• Familiarity with mobile measurement partners, affiliate platforms, and creator management tools
• Experience with AI tools and automations a plus