Creative strategy & brand positioning Intern - January 2027

Job Description

Want to join the world's leader in premium wines & spirits and contribute to the prominence of iconic brands such as Absolut Vodka, Havana Club, Beefeater, Jameson, Chivas or Perrier-Jouët?

Pernod Ricard is looking for a Creative Strategy Intern for 6 months from January to June 2027. You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8).

You will work within the Culture & Creative Centre of Expertise, who works as an internal agency to elevate Pernod Ricard brands, crafting distinctive and impactful brand universes. The C&C COE gathers various expertise’s such as building brand identity strategies, packaging and space design, collaborations with talents, or visual campaigns. As a member of our team, you will have the opportunity to work for various brands and tackle different positioning challenges.

Brand Universe Creation

• You will support the creation of brand universes (guidelines for brand identity and attitude) through strategic planning in close collaboration with consumer foresight, creative, and marketing teams.
• You will support the elaboration of tools and methodologies such as Creative Platforms to build our brands in a consistent, timeless, and sustainable way across the group.
• You will apply your creativity to conduct inspiration and analyze competitive benchmarks.

Project Management & Planning

• You will co-build project planning by aligning with local Culture & Creative and Marketing brand teams on deliverables, priorities, and timelines.
• You will follow up on project management, specifically for Design projects (e.g., packaging revamp and innovation, retail, brand homes, and events), including supporting budget and timeline planning for incoming briefs and organizing regular meetings for ongoing projects.

Department Development

• You will take part in the construction of the roadmap and support the continuous improvement of our ways of working.

• You are pursuing a Master’s degree in Business or equivalent, ideally with a specialization in marketing or communication
• You have a first 6-month internship in a similar role, ideally in an agency
• You know how to use the Pack Office; experience with Adobe Suite and AI tools for image generation is a plus.
• You have a strong interest in culture, creativity, and brand culture, with an ability to spot the latest trends. 
• You have strong communication skills, great creative thinking and are structured, autonomous and with a strong collaborative mindset.
• You are fluent in English and French.

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