Regional Display Solutions BDM - Retail

Role and Responsibilities

• Drive business development for Samsung Display Solutions across Singapore and SEAO, focusing on Retail as the primary vertical while developing opportunities in Government and Corporate markets.
• Identify strategic accounts, emerging trends, new use cases and growth opportunities, particularly within retail chains, F&B/QSR, convenience, fashion, luxury, shopping malls and other multi-site retail environments.
• Develop regional and multi-country customer opportunities, building scalable business models and replicating successful solutions across subsidiaries to accelerate market expansion.
• Engage customers and key decision-makers to understand business needs, identify opportunities and position Samsung’s display and signage solutions.

• Build relationships with retail customers, particularly IT and technical stakeholders, to understand their requirements and influence solution design, specifications and tenders.
• Develop integrated solutions combining Samsung Display hardware, VXT and other Samsung software platforms and services with complementary third-party technologies.
• Translate customer requirements into differentiated solution propositions that address business needs and strengthen Samsung’s competitive position.
• Work with technical teams and partners to develop suitable solutions, communicate key technical concepts and address customer requirements.

• Build and activate a regional ecosystem of system integrators (SIs), value-added resellers (VARs), independent software vendors (ISVs), consultants and technology partners.
• Identify partnership opportunities that expand routes to market, strengthen solution capabilities and generate new business.
• Work closely with country sales, product, technical and support teams to convert business development initiatives into qualified opportunities, sales pipeline and commercial wins.
• Ensure clear ownership and effective handover to local sales teams to support opportunity progression and execution across markets.
• Provide business development support for strategic Singapore customers and projects while contributing to broader regional growth initiatives.

• Track regional business development performance, including pipeline growth, strategic account development, partner-generated opportunities, specification and tender wins, cross-country expansion and revenue conversion.
• Monitor opportunity progress, identify barriers to conversion and work with relevant stakeholders to drive commercial outcomes.
• Share market insights, customer feedback and successful use cases across subsidiaries to strengthen regional business development effectiveness.

Skills and Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Information Technology, Engineering or a related discipline.
• 8-10 years of experience in B2B business development, enterprise sales or solution sales, ideally within digital signage, commercial displays or related technology solutions.
• Experience working with system integrators (SIs), signage resellers or solution providers, preferably with an established network among retail customers.
• Strong understanding of retail customer requirements, particularly when engaging IT and technical decision-makers on display and signage solutions.
• Practical familiarity with basic IT and connectivity concepts, such as wiring, USB, Wi-Fi and device configuration.
• Experience developing new customer accounts and managing opportunities from initial engagement through pipeline development and commercial conversion.
• Experience managing regional or multi-country opportunities and collaborating with local sales teams is an advantage.
• Familiarity with digital signage, commercial displays, LED, enterprise AV, SaaS/content management systems (CMS) and related technology solutions.
• Experience developing partner ecosystems and integrated hardware, software, cloud and service propositions.
• Experience in Government/Public Sector and/or Corporate/Enterprise markets is an advantage.

• Strong commercial acumen and strategic thinking, with the ability to identify opportunities and develop customer-focused solutions.
• Strong communication, presentation, negotiation and stakeholder management skills, including the ability to engage retail IT stakeholders and senior decision-makers.
• Ability to influence solution specifications, navigate complex tenders and build long-term customer and partner relationships.
• Ability to work independently and influence subsidiaries and cross-functional stakeholders without direct reporting authority.
• Collaborative and results-oriented, with strong ownership of opportunity development and commercial outcomes.
• Willingness to travel as required.

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