Marketing Manager (D2C/eStore)

Role and Responsibilities

• →Building communication strategies and marketing tactics for Samsung’s own digital sales channels, including Samsung.pl e-commerce and closed-loop platforms, to support both brand awareness and sales growth.
• →Defining and developing creative standards for eStore communication in line with Samsung’s overall brand identity, while continuously improving content development processes.
• →Developing and executing multichannel digital strategies across paid media, social media, CRM and website content.
• →Planning and coordinating the production of digital assets for both onsite communication and performance marketing campaigns.
• →Contributing to e-commerce activation strategies, promotional mechanics, as well as the launch of new services and value propositions.
• →Improving the online consumer journey and path to purchase, and developing new initiatives to enhance conversion and overall customer experience.
• →Monitoring and reporting on performance, identifying optimization opportunities and continuously improving conversion, engagement and campaign effectiveness.
• →Working closely on a daily basis with e-commerce, marketing, media, CRM and digital analytics teams, as well as external creative and web development agencies.

Skills and Qualifications

• At least 7 years of professional experience in Marketing, Digital Marketing or a related area.
• Strong understanding of the customer journey and the ability to plan content based on customer needs and behaviours.
• Proven ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
• Proactive approach, strong ownership and a high sense of responsibility.
• Data-driven mindset and well-developed analytical skills.
• Very good command of English, at least upper-intermediate level (B2).