Head of Digital

Hybrid is an award-winning global marketing agency specialising in higher education. With six offices worldwide and more than 16 years of experience, we’ve launched successful campaigns with universities and education brands across the globe.

Today, we’re a leading name in the sector, with a strong share of the university market and over 40% year-on-year growth. As part of EAB; a worldwide leader in education services, we’re continuing to build on that success, expanding our digital solutions and capabilities to offer even more to the education sector.

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  Own paid media performance across Paid Search, Paid Social and Programmatic, ensuring conversion forecasts are met and exceeded.

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  Provide leadership to a high performing Paid Media and Performance team

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  Diagnose and fix underperforming campaigns quickly and confidently.

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  Lead campaign pacing, forecasting and budget optimisation to ensure 100% efficiency.

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  Implement and oversee GA4, GTM, tagging and tracking accuracy.

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  Act as senior paid media lead in QBRs, pitches and strategic planning sessions, confidently articulating agency performance strategy and commercial impact.

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  Support Account Directors in aligning paid media strategy with broader growth plans.

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  Refine and streamline paid media processes and QA frameworks, driving automation, efficiency and waste reduction across accounts.

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  Create scalable solutions that improve % gains and reduce % wastage.

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  Ensure LinkedIn and other key channels operate within clear performance guardrails.

• Extensive hands-on experience across Google Ads (Search, Display, PMax), Meta, LinkedIn, Programmatic, TikTok, Snapchat.

• Experience of leading digital paid media and performance teams.

• Deep understanding of GA4 and GTM implementation.

• Strong numeracy and data storytelling ability.

• Proven ability to manage multi-account portfolios at scale while improving operational efficiency and process automation.

• Experience forecasting, pacing and delivering against conversion targets.

• Confidence in client-facing environments at senior level.

• Agency background with exposure to complex, multi-channel accounts.

• Strong commercial acumen and revenue driven mindset.

We don’t just run campaigns; we create work that makes a difference.

It’s our people that make it possible. At Hybrid, you’ll work alongside smart, supportive colleagues who value different perspectives, encourage new ideas and give you the space to do your best work. You’ll have the opportunity to work on meaningful projects for leading education brands, while continuing to develop your skills and experience.

Hybrid Media is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment. We welcome applications from all qualified individuals and believe that a diverse team brings richer perspectives, stronger creativity, and better outcomes for our people and our clients.

If you’re excited about this role but feel you don’t meet every single requirement, please apply, we’d love to hear from you!

Apply via LinkedIn Easy Apply. Every application is personally reviewed by our Talent team, and we’ll be in touch once the shortlisting process is complete.