Associate Director of Paid Media

Hybrid is an award-winning global marketing agency specialising in higher education. With six offices worldwide and more than 16 years of experience, we’ve launched successful campaigns with universities and education brands across the globe.

Today, we’re a leading name in the sector, with a strong share of the university market and over 40% year-on-year growth. As part of EAB; a worldwide leader in education services, we’re continuing to build on that success, expanding our digital solutions and capabilities to offer even more to the education sector.

• Provide direction of media campaign operations and manage campaign performance alongside the team

• Oversee campaign delivery and digital campaign optimisations to ensure effective and competitive performance for our clients

• Identify opportunities to adopt new and emerging paid channels and placements

• Attend client meetings as the technical strategic lead, and participate in new business pitches for RFPs

• Set up new process improvements, implement ways-of-working, and grow the skills of the digital team. Particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs

• Understand the latest trends shaping digital marketing and advertising, adjusting client strategies in response

• Supporting the senior leadership team in delivering our strategy and growing Hybrid’s brand

• Significant experience working on paid media campaigns; you’ll be well versed in search, social, display and video

• A digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders

• Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities

• Experience setting up event conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting

• Ability to build a strong understanding of clients’ accounts and products to identify trends or issues that can then be raised with the wider team

• Ability to analyse data and identify trends in customer behaviour

• Willingness to travel to other offices and/or to client meetings as required

We don’t just run campaigns; we create work that makes a difference.

It’s our people that make it possible. At Hybrid, you’ll work alongside smart, supportive colleagues who value different perspectives, encourage new ideas and give you the space to do your best work. You’ll have the opportunity to work on meaningful projects for leading education brands, while continuing to develop your skills and experience.

Hybrid Media is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment. We welcome applications from all qualified individuals and believe that a diverse team brings richer perspectives, stronger creativity, and better outcomes for our people and our clients.

If you’re excited about this role but feel you don’t meet every single requirement, please apply, we’d love to hear from you!

Apply via LinkedIn Easy Apply. Every application is personally reviewed by our Talent team, and we’ll be in touch once the shortlisting process is complete.