Mobile Experience - Head of Mobile Sales

Role and Responsibilities

• Own and deliver overall Mobile sales, revenue, volume, market share, and profitability targets.
• Translate business objectives into clear sales strategies, channel priorities, and execution plans.
• Drive sales performance across Telco, Mass Merchant, Independent/Retail, Distributor, Sales-In, and other relevant channels.
• Identify growth opportunities and implement corrective actions where performance is below target.
• Maintain strong commercial discipline while balancing revenue growth, profitability, inventory, and market competitiveness.

• Define and execute the overall channel strategy to maximize market coverage, sell-in, sell-out, and customer reach.
• Establish channel-specific objectives, investment priorities, commercial programs, and performance KPIs.
• Continuously assess channel productivity, market dynamics, competitor activities, and emerging routes to market.
• Optimize channel mix and resource allocation to improve sales effectiveness and return on investment.
• Ensure consistent execution of product launches, promotions, pricing initiatives, and sales campaigns across channels.

• Lead strategic relationships with major Telco operators and other key accounts.
• Build strong senior-level customer partnerships and maintain effective engagement with key decision-makers.
• Lead major commercial negotiations, joint business planning, promotional programs, and strategic account initiatives.
• Ensure customer opportunities, risks, and commercial issues are addressed promptly and effectively.
• Develop long-term account strategies that strengthen partnership value and deliver sustainable business growth.

• Own distributor strategy, governance, and performance management.
• Establish clear sales targets, inventory expectations, coverage requirements, and performance KPIs for distributors.
• Monitor distributor sales-in, sell-out, inventory, aging, channel coverage, and operational effectiveness.
• Conduct regular business reviews and drive corrective actions where required.
• Ensure distributors have appropriate capabilities, resources, and commercial alignment to support business objectives.

• Lead sales forecasting and demand planning across products, accounts, and channels.
• Maintain strong forecast accuracy through disciplined pipeline management and regular business reviews.
• Work closely with Product, Marketing, Supply Chain, Finance, and other stakeholders to align demand, supply, inventory, and commercial priorities.
• Identify potential sales, supply, inventory, and market risks early and implement mitigation plans.
• Provide management with timely and accurate visibility of sales outlook, opportunities, risks, and required decisions.

• Drive timely and effective execution of commercial strategies, product launches, promotional activities, pricing actions, and channel programs.
• Ensure sales initiatives are supported by clear objectives, measurable KPIs, and appropriate commercial governance.
• Maintain strong control over commercial investments and ensure resources are directed toward activities that generate sustainable business value.
• Resolve critical commercial issues quickly to protect sales momentum and customer relationships.

• Lead, coach, and develop the Mobile Sales organization to build a high-performance and accountable sales culture.
• Establish clear objectives, roles, responsibilities, and performance expectations across the team.
• Conduct regular performance reviews and ensure appropriate development and succession plans are in place.
• Build organizational capability in account management, negotiation, forecasting, channel management, and commercial execution.
• Foster strong collaboration across Sales and cross-functional teams.

• Maintain strong understanding of market trends, competitor strategies, pricing movements, channel developments, and customer requirements.
• Translate market intelligence into actionable commercial strategies.
• Identify new business opportunities, partnerships, accounts, and channels that can accelerate growth.
• Ensure the organization responds quickly to changes in market and competitive conditions.

Skills and Qualifications

• Candidate must possess at least a Diploma, Bachelor's Degree, Master's Degree, any field.
• Significant senior sales leadership experience with at least 15 years of experience within consumer electronics, mobile devices, telecommunications, technology, FMCG, or a similarly complex multi-channel environment.
• Proven track record of owning and delivering substantial revenue and sales targets.
• Strong experience managing Telco operators, major retailers, distributors, and/or independent sales channels.
• Demonstrated capability in channel strategy, key account management, commercial negotiation, forecasting, and distributor management.
• Strong commercial and financial acumen with the ability to balance growth, profitability, inventory, and investment.
• Proven ability to lead and develop high-performing sales teams.
• Strong stakeholder management skills with experience operating effectively across senior internal and external stakeholders.
• Excellent analytical, negotiation, communication, and decision-making capabilities.
• Ability to operate effectively in a fast-moving, highly competitive, and results-oriented environment.

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