Regional Marketing Specialist

• Build and maintain strong working relationships with Operations, Practice Managers, Hospital Liaisons, Medical Directors, and hospital teams
• Travel regularly to hospitals in the assigned region for onsite coaching, campaign deployment, and relationship-building
• Support resources for community outreach and customer experience initiatives
• Understand what is happening at the local hospital level — flagging trends, concerns, and opportunities back to the Guide Dog team.
• Be the liaison between hospitals and Suveto Guide Dog initiatives, providing communication and guidance.

• Deploy network marketing programs (promotions, campaigns, lifecycle communications) at the hospital level within the assigned cohort
• Help coach hospital teams on effective use of marketing tools: social posting tools, digital signage, reminder platforms, and online booking, etc
• Coordinate local media and marketing partners to support campaigns
• Support new hospital onboarding and new Practice Manager onboarding to Suveto Marketing systems and standards
• Support hospitals on community engagement and client engagement best practices; equip them with resources and playbooks to activate locally
• Ensure brand consistency and marketing quality across the assigned cohort. Comfortable giving critical feedback on customer experience.

• Partner closely with Operations Leadership on hospital priorities, growth opportunities, and areas of concern
• Contribute to focus-hospital planning and regular hospital check-ins
• Escalate strategic questions and complex marketing needs to the Marketing Team
• Support the request intake process by helping hospitals scope, submit, and follow through on marketing tickets

• Serve as a cross-functional feedback loop back to the Suveto Guide Dog team — flagging hospital issues to the right function (Integrations, Operations, Marketing, IT) so home office can respond quickly
• Report field observations to the marketing team on what is and isn't working locally
• Provide voice-of-the-hospital insights that shape network marketing and customer experience strategy
• Contribute to the marketing team's understanding of hospital-level performance drivers
• Performs other related duties as assigned

• Strong interpersonal and relationship-building skills; comfortable holding ground in conversations with Practice Managers, Medical Directors, and Operational Leadership
• Proven ability to translate marketing strategy into hands-on local execution
• Excellent written and verbal communication skills
• Comfort working independently in a remote-first, travel-heavy role
• Strong organizational skills and attention to detail across multiple concurrent hospital relationships
• Working knowledge of marketing tools: social media platforms, design tools, digital signage, review platforms, reminder systems, etc
• Ability to spot trends, patterns, and opportunities from field observations and report them clearly
• Comfort with ambiguity and the pace of a growing multi-location organization
• Proficient with Microsoft Office Suite or related software
• Familiarity with veterinary hospital operations is a strong plus

• Bachelor's degree required, preferably in marketing, communications, business, or a related field
• 3–5 years of marketing experience required, preferably with 2 years in field marketing, account management, multi-location marketing, or client-facing marketing roles
• Multi-location, franchise, healthcare, dental (DSO), or veterinary industry experience strongly preferred
• Experience partnering with operations leadership strongly preferred
• Experience working in fully remote teams and managing a travel-heavy schedule preferred

This role requires significant regional travel to hospitals within the assigned cohort — estimated 30–50% travel depending on cohort geography and hospital count. Travel includes overnight trips, occasional weekend events, and periodic team gatherings. We’re looking for someone who lives near Denver or Dallas and can easily connect with our teams in person when needed OR Candidates must live within reasonable commuting distance of Denver or Dallas and within approximately one hour of a major airport for work-related travel

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

While performing the duties of this job, the employee is regularly required to sit for extended periods, use a computer and other office equipment, and communicate via phone and video conferencing. The employee will regularly travel by car, plane, or other transportation. The employee will occasionally stand, walk, and be on their feet for extended periods during hospital visits and events.

The employee must occasionally lift and/or move up to 25 pounds.