Head of Proposition Marketing

Are you motivated by turning insight into clear, commercially impactful messaging that drives results?

Do you enjoy shaping propositions and content that connect product capability with real customer value?

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel, and supply and demand data. You can learn more about ICIS at https://www.icis.com/explore

You will join a high-performing, globally distributed marketing team focused on driving commercial impact through clear, differentiated positioning and high-quality execution.

The team works closely with commercial, product and regional stakeholders to translate market insight into compelling propositions, ensuring consistency and clarity across all external communications. Collaboration, pace and accountability are core to how we operate, with a strong emphasis on connecting strategy through to execution.

We are looking for a commercially minded Head of Proposition Marketing to sit at the centre of ICIS’ marketing production engine. This is a pivotal role responsible for translating commercial insight, product capability and market context into clear, compelling market-facing propositions that drive growth.

You will act as the critical link between what ICIS knows and what the market hears—shaping messaging, defining narrative frameworks, and ensuring all marketing activation is grounded in strong commercial propositions.

This is not a campaign management or pure copywriting role. It is a strategic and hands-on position requiring both thinking and execution. You will work closely with the Marketing Director, Head of Brand & Content, and commercial and product leadership, contributing directly to Value Leadership Teams (VLTs).

• →Translate commercial insight, product capability and market context into clear, differentiated value propositions
• →Develop messaging frameworks, narrative structures and campaign foundations
• →Own the connection between business insight and external communication
• →Own the marketing calendar as an end-to-end production system, not just a planning tool
• →Ensure every activity is aligned to the messaging hierarchy and delivered to a high standard
• →Work closely with Brand & Content to maintain consistency in tone, quality and narrative
• →Develop sales enablement materials including talk tracks, email copy, proposal language and objection-handling frameworks
• →Partner with regional teams (APAC, AMER, EMEA) to localise and activate global propositions effectively

• Proven experience in proposition marketing, content strategy or commercial copywriting within a B2B environment
• Strong ability to translate complex commercial or product insight into clear, compelling messaging
• Experience developing value propositions and messaging frameworks that drive commercial outcomes
• Track record of producing and directing B2B content across multiple formats
• Experience creating sales enablement materials that support pipeline generation and conversion
• Demonstrated ability to brief and guide creative and channel execution teams effectively
• Experience working closely with commercial and product stakeholders
• Strong copywriting capability, particularly for high-impact, strategic content
• Experience in energy, chemicals, commodities or financial data is advantageous but not essential.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

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