Paid Media Specialist - TALENT POOL

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

We are looking for YOU to join our TALENT POOL at our Roche Services & Solutions Center in Budapest!

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Paid Media Specialist is responsible for supporting and partnering with our Business Partners in executing on the paid media strategy by delivering a full suite of objectives across the Roche online presence. The role is expert in all aspects of paid campaign management across different channels and platforms and is able to build out reporting metrics that supports the business in continuing their growth to meet KPIs and objectives.

The Opportunity:

• Planning, executing, and optimizing global digital marketing campaigns across key channels such as Google Ads, Meta Ads, LinkedIn Ads and Display, in close collaboration with digital marketing managers and social media leads worldwide. This includes a focus on media buying, strategically purchasing ad space to reach our target audiences effectively and efficiently through our media agency.

• Monitoring, analyzing, and reporting on campaign performance, providing actionable insights and recommendations to stakeholders, managing key KPIs and budgets, and continuously driving improvements

• Conducting A/B testing and audience optimization to refine targeting, ad copy, landing pages, and bidding strategies, ensuring data-driven enhancements and higher conversion rates

• Staying up to date with industry trends and best practices, leveraging research and insights to keep campaign strategies at the forefront, while discovering and learning the pharma advertising space

• Contributing to process optimization and knowledge sharing, establishing process governance, collaborating cross-functionally to align campaign goals, share learnings, and strengthen team capabilities

Who you are:

• You have a degree in Business or Marketing (BSc/MSc) and bring at least 3 years of hands-on experience in paid media campaign management, running campaigns across platforms focusing mainly on LinkedIn Ads, and have a good understanding of Google Ads, Meta Ads Manager, and Display Advertising

• You are analytical and data-driven, with strong technical skills, and have experience using tools such as Google Analytics and Adobe Analytics. You know how to develop effective strategies, analyze performance, and continuously optimize campaigns for better results

• You are an excellent communicator with a C1-level English proficiency, confident in managing global stakeholders, collaborating with agencies and digital managers, and engaging with senior leaders to drive campaign success.

• You have a consultancy mindset, proactively providing insights and recommendations, developing actionable plans, and contributing to process improvements and best practices within the team

• You thrive in a dynamic and fast-paced environment, are detail-oriented and well-organized, and bring a passion for digital technologies along with strong project management skills to keep initiatives on track

In exchange we provide you with:

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/dpn4candidates

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.