As AI Growth Manager Ads, you will lead the next phase of paid acquisition growth for a fast-scaling B2B SaaS platform, with the ambition to scale annual advertising spend to $2 million while maximizing profitable revenue growth. You will take full ownership of paid media strategy, campaign execution, creative production, and performance measurement across multiple advertising channels. Combining a growth mindset with advanced AI tools and automation, you will build intelligent agents that streamline campaign operations and continuously improve results. You will develop a high-volume creative engine, experiment with new acquisition channels, and optimize the entire customer journey from the first ad impression to subscription revenue and expansion. Working closely with growth, lifecycle marketing, website, influencer, and go-to-market teams, you will have significant autonomy to test bold ideas and scale what works. This is an opportunity for a hands-on, commercially driven growth expert to build an AI-first advertising system where experimentation, ownership, and measurable business impact drive success.
Own paid acquisition end to end: Take full responsibility for Meta and Google Ads strategy, campaign management, budget allocation, audience targeting, funnel development, and performance optimization, with a focus on profitable customer acquisition and sustainable revenue growth.
Scale advertising investment: Develop and execute a roadmap to increase annual paid media spend toward $2 million while maintaining strong unit economics, targeting a lifetime value-to-customer acquisition cost ratio above 6 and continuously monitoring return on ad spend, payback, and revenue performance.
Build an AI-powered advertising operating system: Map existing paid media workflows, identify inefficiencies, and develop AI agents that can brief, create, launch, analyze, and iterate on campaigns. Use tools such as Adkit, Claude, and advertising platform integrations to automate repetitive work and improve performance over time.
Develop a high-volume creative engine: Build and coordinate a scalable creative production ecosystem combining creators, user-generated content, AI-generated assets, and agency support. Aim to produce hundreds of creatives each month, balancing new concepts with iterations of proven winners.
Create high-performing advertising concepts: Develop compelling, audience-specific messaging and creative angles grounded in customer insights, reviews, sales conversations, and prospect feedback. Test multiple hooks, identify winning concepts quickly, and scale successful campaigns while discontinuing underperforming assets.
Expand across acquisition channels: Manage existing campaigns while testing new opportunities across YouTube, TikTok, Reddit, and emerging advertising platforms, including ChatGPT ads where appropriate. Evaluate channels based on audience relevance, acquisition potential, and measurable commercial impact.
Own landing pages and conversion funnels: Build and optimize landing pages aligned with individual advertising concepts, audiences, and use cases. Design and execute A/B tests independently to improve conversion rates and connect campaign messaging with the customer journey.
Ensure reliable tracking and attribution: Own event tracking, conversion measurement, and attribution infrastructure, including the implementation and optimization of the Meta Conversions API. Establish clear visibility from initial ad interaction through signup, first payment, and customer expansion.
Develop granular growth strategies: Segment campaigns and creative assets by geography, persona, customer pain point, use case, and maturity level. Balance granular messaging and landing-page experiences with campaign structures that allow advertising algorithms to learn efficiently.
Manage budgets and experimentation: Set budget ramp-up plans, assess the potential downside of significant tests, and make informed decisions about when to scale, pause, or discontinue campaigns. Turn successful experiments into repeatable, automated acquisition programmes.
Collaborate across growth functions: Work closely with Lifecycle, Website, Influence, and go-to-market teams to repurpose existing content, including videos, influencer assets, and webinars, into effective paid advertising campaigns.
Share insights and build accountability: Communicate performance results and learnings weekly, establish clear measurement standards, and develop reusable playbooks that help the broader organization understand and improve acquisition performance.